Posts tagged ‘social media marketing’

March 18, 2015

How to use social media like a marketing executive [Report]

SocialSharingTwitterThanks to a recent study of over 1,000 marketing executives, digital agency Leadtail has published their insights into how current heads-of-marketing are changing their use of social media. Among other things, the study looks at the most-shared, mainstream, industry, and social sources, along with the brands and people who are most likely to be  influencers of CMOs. It’s clear that the digital marketing landscape is changing. Here are few trends that caught my eye:

1. Facebook content isn’t as sharable as you think. When it comes to cross-platform content sharing, Facebook lags far behind its top competitors. In other words, content found on YouTube, LinkedIn, and Instagram are (at least) twice as likely to be shared on Twitter, than content found on Facebook. Marketing executives’ sharing of LinkedIn content on Twitter is up by 200%, so if you want to get noticed, you better step up your game on LinkedIn because CMOs are consuming and sharing that content.

2. (Visual) content is king. If you want a marketing executive to share your content, you better make it visual because this study found that pieces of content that had a visual component were more likely to be shared. I would argue that this isn’t just for CMOs; much of our own content is more shareable if it’s visual. See for yourself – head over to analytics.twitter.com and look for your tweets with the most engagements. Mine are always images, with very few exceptions.

3. Location-based social networks are dead. Only 5% of marketing execs check-in (down from almost 30% from 2 years ago). Remember Foursquare? Yeah, nobody does. Three years ago I stopped checking-in on Foursquare. Before that, I was a consistent user checking in to the bus station, bus route, different buildings on campus, and even different carafes at Starbucks (Yes, the jugs they hold the different types of coffee in). I finally felt that all this checking-in was feeling like a chore and had little or no reward attached to it, so I stopped. I imagine others felt the same way.

For the cost of your contact details, you can download the full report from their website. It’s a great piece of content marketing about content marketing.

April 26, 2011

Social Media for Business – The DOs and DON’Ts [Infographic]

Here’s a great infographic from The Steel Method that features a few very simple, but very valuable, do’s and don’ts when it comes to using social media for business.  Before we get to the infographic, I have a few more DOs to add to the list:

Be sure to use multimedia. Photos and video are a great way to vary the way you deliver your message and engage with your audience. You don’t always need to be the one creating the content about your company;  you can share what others have created and posted online if it is on message. I often use the “favourites” option on YouTube to aggregate relevant content to appear on my channel and share it that way.

Promote and cross-promote your social networks. You need to let people know about the social networks you are active in. Promote your official accounts on your website and also on your other social media networks. I am often using Twitter and Facebook to promote new videos on YouTube or new sets on Flickr. Another trick is to link your Facebook and Twitter accounts so they can update each other. Or if you use a tool like HootSuite, you can add LinkedIn, WordPress, and Foursquare into the mix.

Establish a reporting and measurement system. Maybe this is implied in the “create measurable goals” section, but it bears repeating. Be sure to set up a reporting system so you can establish benchmarks and be able to track the progress towards your goals. This lets your executives know that you are on track, and also lets you know if you need to make any changes along the way to achieve your goals.

Now for the infographic:

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