Posts tagged ‘report’

March 18, 2015

How to use social media like a marketing executive [Report]

SocialSharingTwitterThanks to a recent study of over 1,000 marketing executives, digital agency Leadtail has published their insights into how current heads-of-marketing are changing their use of social media. Among other things, the study looks at the most-shared, mainstream, industry, and social sources, along with the brands and people who are most likely to be  influencers of CMOs. It’s clear that the digital marketing landscape is changing. Here are few trends that caught my eye:

1. Facebook content isn’t as sharable as you think. When it comes to cross-platform content sharing, Facebook lags far behind its top competitors. In other words, content found on YouTube, LinkedIn, and Instagram are (at least) twice as likely to be shared on Twitter, than content found on Facebook. Marketing executives’ sharing of LinkedIn content on Twitter is up by 200%, so if you want to get noticed, you better step up your game on LinkedIn because CMOs are consuming and sharing that content.

2. (Visual) content is king. If you want a marketing executive to share your content, you better make it visual because this study found that pieces of content that had a visual component were more likely to be shared. I would argue that this isn’t just for CMOs; much of our own content is more shareable if it’s visual. See for yourself – head over to analytics.twitter.com and look for your tweets with the most engagements. Mine are always images, with very few exceptions.

3. Location-based social networks are dead. Only 5% of marketing execs check-in (down from almost 30% from 2 years ago). Remember Foursquare? Yeah, nobody does. Three years ago I stopped checking-in on Foursquare. Before that, I was a consistent user checking in to the bus station, bus route, different buildings on campus, and even different carafes at Starbucks (Yes, the jugs they hold the different types of coffee in). I finally felt that all this checking-in was feeling like a chore and had little or no reward attached to it, so I stopped. I imagine others felt the same way.

For the cost of your contact details, you can download the full report from their website. It’s a great piece of content marketing about content marketing.

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January 6, 2015

Study: Social media can help you (and more importantly me) lose weight

EcardWeightlossThe first Monday of 2015 has now come and gone and many of us have started our well-intentioned work on New Year’s Resolutions. It turns out that according to a recent study from Imperial College London, social media can help us achieve the most popular resolution – weight loss.

Imperial College’s findings suggest that social media can contribute to “modest but significant“weight loss and has the potential to help address growing obesity rates. The idea behind this study was to use of social networking sites, including Twitter and Facebook, to provide those struggling with obesity with support from both peers and health care professionals. The researchers found that “The feeling of being part of a community allows patients to draw on the support of their peers as well as clinicians. They can get advice from their doctor without the inconvenience or cost of having to travel, and clinicians can provide advice to many patients simultaneously.”

On top of using social media to achieve fitness goals, dozens of Android and iOS apps are on the market to do everything from tracking sleep patterns to counting calories. International App testing company Applause has recently published the 2015 State of the US Health and Fitness Apps Economy report. This document reviews nearly 70 health, fitness, and medical apps and ranks them based on customer ratings. The image below, included in the report, will give you an idea of the types of apps available and where they rank when compared to one another:

ARC_360_figures_healthFitness_02

I plan on shedding a few pounds in 2015, and have turned not to social media, but to my smartphone for help. Instead of using several apps for individual purposes, I’ve decided to use Samsung’s S Health App. This one app allows me to track my resting heart rate improvements over time, steps I take each day, calories burned, food I’ve consumed, cardio exercise routines, and my weight fluctuations. The app is not perfect, as some of this data needs to be inputted manually, and I can’t seem to find a way to track my resistance training. I’ve been using the S Health app for about 4 months now and it seems to help keep me on track…but like most of us, I do see the scale going in both directions, not just down.

What are your resolutions for 2015? Will you be using social media and tech to help achieve your goals? I would love to hear what you are using.

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