Posts tagged ‘facebook’

December 12, 2012

Social Media trends in 2012 by the numbers [Stats]

WhereWeConnect2012For those of us watching social media usage trends, last week was a good week as Nielsen published its annual State of the Media: Social Media Report. This document is a must read. It compares the 2011 and 2012 statistics about how we use our devices and social networks. Some of the findings seemed to be obvious. For example, each year, more people are connecting to the internet, and when they do, they spend more time on it. We already knew that.

Other findings, however, were much more intriguing: notably, the continued growth in the amount of users interacting with their social networking accounts using mobile web and mobile applications. People are slowly straying away from their PCs as the Nielson report shows that the use of both mobile web and mobile apps nearly doubled when compared to the 2011 figures:

SocialGoingMobile

I’ve written about the continued growth of the “second-screen” before, and the numbers from this report seem to support that trend. Personally, I always watch TV with my laptop or smartphone, and it looks like this behaviour is becoming more common-place. The Nielson report found that 41% of tablet owners and 38% of smartphone owners use their device daily while watching TV, and they are using this internet access to add to their TV watching experience. For example, viewers use their devices to look up product information after they’ve seen an advertisement, search for coupons or deals, look up information related to the program being watched, and (of course) use social media while watching the show. Twitter emerged as the social network of choice when interacting with TV shows – About 1/3 of active Twitter users tweet about the TV show they are watching.

SecondScreen2012

Another finding in this report that is close to my heart is that 47% of social media users engage companies to get customer service from brands with which they do business. About 30% of them (including myself) even prefer getting customer care using social media. This drives home the point that as each year passes, it becomes more and more imperative for companies to take a pro-active role in managing their reputation online.

SocialCare2012

Plenty more findings are available in this report, and it’s well worth the read, so be sure to check it out.  Special thanks to colleague @DanPihlainen for originally sharing this document.

November 25, 2012

Talknowledgy Podcast #108: Black Friday, American Thanksgiving, the business cost of slow performing websites, and more

Phil and Dave talk turkey on this week’s show with coverage of Black Friday and the role Facebook played in this year’s Presidential turkey pardon. We also take a look at foursquare’s dismal 2012 revenue predictions and the latest in the Apple vs Samsung saga.

We have two Hashtag Fails of the week this week. First, we chat about Lindsey Stone’s tasteless Facebook photo that got her in hot water with her boss. We also look at slow performing websites and how much it costs businesses annually when their sites take longer than three seconds to load.

And finally, our YouTube (anti)Hero this week is Nicole Westbrook. Her video “It’s Thanksgiving” has become the third most disliked YouTube video of all time, and it was only released on November 7, 2012.


If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy. We’ll be back in a little while!

November 17, 2012

Talknowledgy Podcast #107: BB10, Ron Swanson’s Movember video, talking trash with athletes on Twitter, and more

Right off the top of the show we discuss BlackBerry 10, Pinterest brand pages, and Facebook’s rumoured job board.

This week’s “Creepy or Awesome?!” is centred on the recent Twitter outrage when big man Pau Gasol from the NBA Lakers missed the last shot of the game handing the historic club yet another early season loss.

Our YouTube Hero this week is Ron Swanson’s pro-Movember video encouraging men to keep growing their “mos” and raise money for men’s health. It also has some guest appearances from cast members from “The Office”.

Finally, a military sex scandal gets our #Hashtag Fail of the Week. That’s right, the sloppy use of email clients may have lead to the infidelity bust in the David Petraeus scandal.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

October 13, 2012

Talknowledgy Episode #102: Sony sues their own spokesman, Facebook launches ‘real’ gifts, Apple stock drops, and more

This week we check in with the American Vice Presidential Debate and the “Mansplaining Paul Ryan” meme that popped up hours before the event.

We also stay up-to-date on the smartphone wars, including the announcement that the Galaxy SIII beat out the iPhone 4S at London Awards Show for “Phone of the Year” honours, and how the recent iPhone 5 problems have affected their stock price.

We discuss the new Facebook Gifts Beta launch where you can buy and send ‘real’ gifts to your friends in our “Creepy or Awesome?!” segment.

Our YouTube Hero this week is a video of the Ohio State University Marching Band’s halftime show, which was a great tribute to video games. It was posted less than a week ago and already has over 8 million views.

Our #Fail of the week is Sony, for suing their own ad spokesman. We had a slight tech issue with Seg 4 but Phil was able to recap the major points.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

October 6, 2012

Talknowledgy Episode #101: The Denver Debate, promoted facebook statuses, another iPhone 5 issue, and more!

In this episode we look at how the world of social media reacted to the first Presidential Debate of 2012 as Barack Obama and Mitt Romney squared off in Denver. Check out this infographic for a Twitter timeline of the whole event.

In our “Creepy of Awesome!?” segment, we completely focus on Facebook. Would you pay $7 to increase the chances of your friends see your status? What do you think about Facebook partnering with DataLogix to associate your Facebook account to an unrelated email address you have given to your favourite retailer?

This week’s YouTube Hero is College Humour for its “Romney Style” video – a parody of Gangnam Style.

And in our “Hashtag Fail of the Week” segment we look at a Kickstarter project (a book about Kickstarter) that failed to get funded through the service itself. *insert joke about irony here*

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 28, 2012

Students, young professionals, and social media in the workplace [Infographic]

I work with college students everyday, and we often chat about making the transition from College to career. This includes conversations around finding their first professional job, expectations they have of the employer, and how to manage personal and professional lives. A lot of them talk about wanting to enjoy the work that they do, work for a company they believe in, have the freedom to work from home, and belong to a collaborative team environment where guidance is nearby, but not overbearing.

When we get to discussing the intersection of their social media accounts and their professional careers, they often see it as their “right” to use their own social media accounts at work. The attitude seems to be “if the job gets done, what’s the big deal if I spend 15 minutes on Facebook while having my 10:30 a.m. coffee?” And I would have to agree. If the job gets done, I have no problem with office Facebooking. It’s also quite interesting that when I ask these same students if they would be OK doing some work at  home if they couldn’t get it done in the 9-5 office hours they are paid to be there, they say they would…without hesitation.

The infographic below from OnlineCollegeCourses.com shares some findings that seem to support the anecdotal evidence I’ve seen in the attitudes of college students as they transform into young professionals.

A few statistics jumped out at me:

  • Almost 30% of college students said they value social media freedom and device flexibility over salary
  • 67% of young professionals believe their company’s IT policy needs updating
  • Nearly 70% of the same young professionals believe it is OK to use a company-issued device for both professional and personal matters

Big thanks to davidhallsocialmedia.com reader Muhammad Saleem (@msaleem) for sending me this infographic.
Social Media vs. Salary
Brought to you by: OnlineCollegeCourses.com

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