Archive for ‘Trends’

November 21, 2012

The social side of Black Friday: Where will you be checking-in? [Infographic]

It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big deal. Some wait in line all night for the stores to open to get one-day-deals of around 60%-80% off, even on big ticket items.

If it’s a big deal in real life, it’s a big deal online. Just take a look at the #BlackFriday hashtag. It is filled with tweets of excitement and plenty of businesses trying to get the word out about their great deals. And the tweets keep mounting up. When I took the screenshot below from hashtags.org on November 21, 2012, it clearly showed the sheer amount of Black Friday related tweets going through the roof.

Twitter will be a great source of information this weekend, but the one social network I’m most interested in for Black Friday is Foursquare. Will a Black Friday badge be available? Who will be the most popular retailers? Who’s offering discounts and sales to people who check-in at their store? I couldn’t find many answers online, or through my own Foursquare app (perhaps because I’m in Canada). To be quite honest, the lack of Foursquare specials in my city has led me to stray away from that social network altogether.

But Foursquare has been very popular in the past. Check out the infographic below released by Foursquare that outlines last year’s activity on the network. It shows that Black Friday is the day that sees the greatest number of check-ins at retail outlets. It also suggests that people start arriving at their shopping destinations around midnight of the day before to either stake out their spot in line or to participate in Black Friday Midnight Madness events.

I would like to ask my American readers if they can add some first-person accounts from the Black Friday social media front. Will you be looking for deals using apps or social media sites? Is Foursquare part of your game plan? What hashtags do you find the most value in? If you are a business owner or retailer, will you be offering any incentives to your social media audience? Oh, and Happy Thanksgiving!

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November 3, 2012

Talknowledgy Podcast #105: Hurricane Sandy, Movember, Uncle Drew, Star Wars goes Disney, social gaming, and more

Plenty to chat about in the world of news this week. We kick off the show by discussing the social media and tech implications of  Hurricane Sandy, the most popular Halloween candy on social media, and the launch of Movember.

In our “Creepy of Awesome?!” section we look at a new Facebook rumor – Users may be able to place classified ads to display to their friends on the social media giant. The main difference between this new feature, and the existing marketplace function, is you now have to pay to have your ad seen.

Our “YouTube Hero” this week is Cleveland Cavaliers guard Kyrie Irving. He reprises his role as Uncle Drew in a Pepsi Max commercial posted to YouTube this past Tuesday. The first video he did, posted May 2012, received 16 million views. Adding to the interest, Irving himself, wrote and directed both commercials.

Uncle Drew: Episode 2

And we couldn’t go a full show without touching on the US Presidential Election, so here’s our Bonus YouTube Hero this week, courtesy of The Simpsons:

Our “Hashtag Fail of the Week” is near and dear to Phil’s heart. Disney announces a new Star Wars trilogy. What do you think super-nerd Phil has to say about that? Tune in to find out!

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

October 13, 2012

Talknowledgy Episode #102: Sony sues their own spokesman, Facebook launches ‘real’ gifts, Apple stock drops, and more

This week we check in with the American Vice Presidential Debate and the “Mansplaining Paul Ryan” meme that popped up hours before the event.

We also stay up-to-date on the smartphone wars, including the announcement that the Galaxy SIII beat out the iPhone 4S at London Awards Show for “Phone of the Year” honours, and how the recent iPhone 5 problems have affected their stock price.

We discuss the new Facebook Gifts Beta launch where you can buy and send ‘real’ gifts to your friends in our “Creepy or Awesome?!” segment.

Our YouTube Hero this week is a video of the Ohio State University Marching Band’s halftime show, which was a great tribute to video games. It was posted less than a week ago and already has over 8 million views.

Our #Fail of the week is Sony, for suing their own ad spokesman. We had a slight tech issue with Seg 4 but Phil was able to recap the major points.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 29, 2012

Talknowledgy Episode #100: Scuffgate, mySpace, Phil gets an iPhone, and more!

Phil and I start the show in the world of smartphones – Scuffgate, plus some good news for Google, and some less bad news for RIM (still bad, just less bad).

In Seg 2, we discuss an internet dinosaur that’s trying to rebuild itself but hasn’t done enough to distance itself from its old brand. Is Myspace #CreepyOrAwesome?

Our “YouTube Hero” this week is courtesy of AwesomenessTV as they crush the hopes and dreams of Macheads everywhere.

Also don’t forget to check out our #Fail of the week – a really well done parody of Flo Rida’s “Whistle” which skewers the NFL and its replacement refs.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 12, 2012

My 5 favourite fake Twitter accounts [screenshots]

I often try to take a business or educational approach to my posts on http://www.davidhallsocialmedia.com as a way to bring value to readers. But this week, I thought I’d have a bit of fun. When my Talknowledgy (podcast) co-host @PhilGaudreau linked me to a parody Twitter account poking fun at Statistics Canada (Canada’s national statistical agency), I just couldn’t resist trying to find other great fake twitter accounts.

In my books, a good fake Twitter account makes it clear that they are a joke. Sometimes this is done in the username, sometimes in the bio, sometimes in the icon, and all the time in the content of the tweets. It also can’t be too crude or offensive. Granted, some of the accounts below have tweets that made me cringe; for the most part, though, they are pretty harmless. Good fake Twitter accounts should also be consistent in both frequency of post and theme. For example, the @Queen_UK is often tweeting about drinking gin and using the hashtag #GinOclock. The Mitt Romney may tweet a bit much, but it’s often focused on his enormous wealth.

Here are a few favourites:

Statistics Canada – @STATS_CANADA

I love this account because it is full of Canadiana. References to the cold weather, KidStreet, locations, hockey, music, coin currency, and more. It’s also the most consistently tasteful account in this list. With only 440 tweets so far, I’m looking forward to seeing more.

Mitt Romney – @MlTTR0MNEY – Note: The “I” in “MITT” is actually the number “1”

A great satirical look at the Republican Presidential challenger. Mainly poking fun at his wealth and disconnect with the average American, it sometimes also covers republican policies, religion,  current events, etc. This account retweets a lot, which kind of waters-down the content, but it still ranks top 5 for me.

Queen of England – Elizabeth Windsor – @Queen_UK

Lots of people love the Queen, especially in the commonwealth countries. She is often characterized as a teetotaling granny, but this account paints a different portrait. She’s a gin-swilling sarcastic lady who likes to make fun of world figures, including her scandalous grandson, Prince Harry.

John Madden – @fauxjohnmadden 

If you are a football fan, you have suffered through hundreds, if not thousands of Madden-isms over the years. One of my personal favourites was from a Monday Night Football game a few seasons back where he said “A first down is important not just because it’s a first down, it’s a whole new set of downs.” (*facepalm) It’s clear that he doesn’t need a Twitter account to make up silly things to say–he’s full of them! This account is great because it is up-to-date with what’s going on in the world of football, right down to plays in individual games.

Kim Jong-Un – @KimJongUn

I’m not really sure what to think about this one. I like it when the account makes fun of us in western democracies, but poking fun at the turmoil the people go through in North Korea is a bit much.

If you liked these accounts, be sure to Google “best fake twitter accounts” and you’ll find dozens of other blogs claiming to have the 5-best10-best, even 50-best Twitter parody accounts that “you MUST follow”.

What are your favourite parody Twitter accounts? Leave a comment, let us know!

August 23, 2012

Want to know some stats about YOUR Instagram account? There’s an app for that.

Since October 2010, Instagram has been one of the fastest-growing social networks in history. By the end of March 2012, it had about 30 million iPhone users, and, since the release of the app on Android, Instagram user numbers have balooned to 80 million.

Like all Android users, I’m new to Instagram but really enjoying the experience. After getting to know the tool a bit, I began to think that it was missing two things. First, a browser-based interface that would allow the user to manage photos, comments, likes, and account settings from a laptop. Instagram users know that almost everything usually has to be done with your smartphone, which isn’t always the easiest task.

The second thing about Instagram that left me wanting more was a lack of stats. Initially, I went searching for the “total views” a photo had received  Knowing this stat would give me an idea of the types of photos my followers are most interested in, and also how successful my sharing tactics are.

After a bit of Googling, I came across Statigr.am – a brower-based app that gives you dozens of stats about your Instagram usage, essentially filling in both of the gaps that were bothering me about Instagram. Statigram helps you keep track of:

  • Reading, posting, and responding to comments
  • Liking photos
  • Following and unfollowing other users
  • The number of photos, likes, comments, and followers you have
  • A month-by-month analysis
  • Your tag usage – i.e. the most popular tags associated with your account
  • The most popular filters you use
  • Your most liked and most commented on images
  • Best time to post
  • Photo lifespan
  • Follower growth
  • And so on…

They even have extra functionality that includes: the ability to create a Facebook Cover image out of your instagram photos, Instagram follow buttons for your website / blog,  an RSS feed,  a public URL, and a toolkit for brands to help them setup and monitor photo contests.

And it turns out that I’m not the only one looking for the functionality and statistics Statigr.am offers: just last week they announced that they have reached the 1 Million user mark and are still growing.

Let me know: Do you care to learn more about your Instagram stats?

UPDATE: Since the publication of this post, Statigram changed its name to Iconosquare.

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