Archive for ‘Talknoledgy’

October 6, 2012

Talknowledgy Episode #101: The Denver Debate, promoted facebook statuses, another iPhone 5 issue, and more!

In this episode we look at how the world of social media reacted to the first Presidential Debate of 2012 as Barack Obama and Mitt Romney squared off in Denver. Check out this infographic for a Twitter timeline of the whole event.

In our “Creepy of Awesome!?” segment, we completely focus on Facebook. Would you pay $7 to increase the chances of your friends see your status? What do you think about Facebook partnering with DataLogix to associate your Facebook account to an unrelated email address you have given to your favourite retailer?

This week’s YouTube Hero is College Humour for its “Romney Style” video – a parody of Gangnam Style.

And in our “Hashtag Fail of the Week” segment we look at a Kickstarter project (a book about Kickstarter) that failed to get funded through the service itself. *insert joke about irony here*

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

Advertisements
September 29, 2012

Talknowledgy Episode #100: Scuffgate, mySpace, Phil gets an iPhone, and more!

Phil and I start the show in the world of smartphones – Scuffgate, plus some good news for Google, and some less bad news for RIM (still bad, just less bad).

In Seg 2, we discuss an internet dinosaur that’s trying to rebuild itself but hasn’t done enough to distance itself from its old brand. Is Myspace #CreepyOrAwesome?

Our “YouTube Hero” this week is courtesy of AwesomenessTV as they crush the hopes and dreams of Macheads everywhere.

Also don’t forget to check out our #Fail of the week – a really well done parody of Flo Rida’s “Whistle” which skewers the NFL and its replacement refs.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 15, 2012

Talknowledgy Episode #98: iPhone 5, fake sex site profiles, caught with pot, & more

The top story in this episode is the  largest tech story of the week – The iPhone 5 announcement. We take a look at the new features, upgrades, and how it stacks up to the competition. On the legal side, Apple may not be able to sell their new device in the US for long due to alleged infringement on Samsung’s and HTC’s patents. The phone, by the way, is due out September 21.

We also chat about people being caught behaving badly online. Law enforcement officials are using photo sharing sites, like Instagram, to track down and persecute people who post images of themselves using drugs. And in the “Creepy or Awesome?!” segment we share our thoughts about an Ottawa restaurant owner plead guilty to creating a fake sex profile site to get back at one of her customers for writing a bad online review of her restaurant.

We discuss anonymous comments – are they better than using Facebook for your comment system?

Phil drops into the Social Media Breakfast Ottawa to chat with Collin Douma, Global Digital Planning Director at BBDO New York, about how the digital age is putting an end to demographics. (Phil may have incorrectly identified Collin’s title in the podcast, and he regrets the error).

Finally, our viral video this week is courtesy of Jimmy Kimmel Live as he claims to have the first iPhone 5:

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 10, 2012

Talknowledgy for September 7, 2012

Check out our latest show where we discuss body-mounted cameras, this week’s iPhone 5 event, kickin’ it Gangnam Style, and more!

September 3, 2012

Let the Podcasting begin…

…Well, not really begin, more like continue. Since 2010 I’ve been a weekly contributor to Talknowledgy, a weekly social media and technology focused podcast. Earlier this month I was asked to become a permanent co-host. Phil Gaudreau and I record “Talknowledgy” at the end of each week and publish the show on Saturday – after Phil does all the editing and final production magic.

In each show, we have a lot of fun covering the week’s top news stories in social media and technology – you’ll often hear us talking about the latest in the smartphone wars, new Facebook features, new social networks, the week’s trending topics on Twitter, IPOs, viral videos, tips on how to get the most of your social media for personal and professional uses, and more.

I’ll be posting the podcasts here on davidhallsocialmedia.com or you can subscribe to our RSS feed.

Here’s the show from this week (September 1, 2012): 

You can also check out Talknowledgy on Facebook and Twitter.

Always looking for content ideas and story pitches, so if you’ve got’em, let us know!

August 29, 2012

A look at the new Klout score and features [Screenshots]

New Klout scores and features have rolled out through the month of August, and I think its a step in the right direction. From the beginning of Klout, there have been people who have rightly questioned the importance, relevance, and accuracy of measuring social influence with an algorithm. Instead of getting defensive of their product, Klout focused on improvement. A few updates have been released over the years, but the one from August 2012 seems to be the most promising. Essentially, there are three elements to the latest update:

Discover – A rudimentary beginning to a Klout/social media dashboard. You get an idea of what per cent each social network contributes to your Klout score. For me, I’m about 80% Twitter dominant, and I’d say that’s pretty accurate. Beyond that, there’s not a whole lot of new stuff here. They continue to display your 7-day, 30-day, and 90-day Klout score movement, number of mentions, likes, followers, friends, +1’s, connections, etc. All this is interesting, but not overly helpful.

Moments – This is a list of all the interactions your accounts have had over the last 90 days. It includes likes, mentions, followers gained, RT, +1 in Klout, and so on. You can scroll back for three months to see what pieces of content were most engaging to your audience. On each “moment” there’s a curious little meter that consists of five green balls. The more engaging your content is, the more balls will be turned green. It’s a decent, chronological overview, but I’d like the ability to sort by highest and lowest ranked pieces of content, rather than having to scroll through and look at them all.

New Klout score – This is probably the most important part of the August 2012 update. Now, Klout uses significantly broader data sets and signals, from less than 100 to more than 400, to analyze  and calculate your online influence. They have also increased the number of data points analyzed on a daily basis from 1 billion to 12 billion in an attempt to deliver a more accurate and up-to-date score for Klout users. They now include many more actions from Facebook, Twitter, Google+ and more, and for the first time they incorporate Wikipedia. Klout even published the key things they measure for each network. Here are the highlights (pulled verbatim from this post).

  • Facebook:
    • Mentions: A mention of your name in a post indicates an effort to engage with you directly.
    • Likes: The simplest action that shows engagement with the content you create.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
    • Wall Posts: Posts to your wall indicate both influence and engagement.
    • Friends: Friend count measures the reach of your network, but it is less important than how your network engages with your content.
  • Twitter
    • Retweets: Retweets increase your influence by exposing your content to extended follower networks.
    • Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc”.
    • List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
    • Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.
    • Replies: Replies show that you are consistently engaging your network with quality content.
  • Google+
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • +1’s: The simplest action that shows engagement with the content you create.
    • Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
  • LinkedIn
    • Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
    • Connections: Your connection graph helps validate your real-world influence.
    • Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  • foursquare
    • Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.
  • Klout
    • +K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
  • Wikipedia
    • Page Importance: Measured by applying a PageRank algorithm against the Wikipedia page graph.
    • Inlinks to Outlinks Ratio: Compares the number of inbound links to a page to the number of outbound links.
    • Number of Inlinks: Measures the total number of inbound links to a page.

For more reading about this update, and other Klout projects, check out their blog :

What do you think of the new Klout score and feature roll-out? If your account hasn’t been upgraded, login to preview.klout.com and take a look around.

%d bloggers like this: