Archive for January 6th, 2014

January 6, 2014

Four lessons to take away from Chipotle’s short film “The Scarecrow”

A fantastic post about 4 key take-aways from Chipotle’s “The Scarecrow” campaign.

I grew up listening to stories, as I’m sure did many of you. My parents used stories as a way to teach me lessons and values. As I grow up, those stories still resonate with me.

Stories and storytelling can be an effective and engaging way to communicate messages. Companies can even use these methods to help promote their brand.

Chipotle Mexican Grill’s advertisement “The Scarecrow” provides a great example of successfully using the art of storytelling to help promote brand values.

Chipotle’s “The Scarecrow”

Chipotle’s newest advertisement, which takes the form of a computer-animated short film, uses storytelling to transmit the company’s brand values to the public. I encourage you to take the time to watch the short film.

After watching the film, what would you guess Chipotle’s brand values are?

Chipotle is a fast food restaurant chain that promises to give customers Food with Integrity, which is the…

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