Archive for January, 2014

January 20, 2014

Self-employed? LinkedIn is for you!

Check out these 5 quick steps that will help you improve your LinkedIn presence. This post is great for both are great for new users (just getting started), and long-time LinkedIn members (who need to refresh their profile).

It’s always a great idea to revisit your account often to keep your information up-to-date.

Creating Conscious Content

Recently, someone who is “self-employed” asked me how he or she could best use LinkedIn for his or her business ventures. Many self-employed people ignore LinkedIn because they believe that LinkedIn is only for people looking for a job, but that isn’t the case. LinkedIn is a great way for someone to promote his or her own business, find and be found by prospective clients, and connect with others in similar businesses. Here are a few LinkedIn steps for the self-employed:

If you don’t have a LinkedIn profile yet, click here for a brief tutorial to get you started.

Step 1. Optimize your LinkedIn profile.
This will ensure your profile is displayed as a top result for searches related to your skills. To optimize your profile, determine what key words potential clients might use to seek out your service. Use these words throughout your profile to guarantee yourself a spot…

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January 11, 2014

The art of Re-Blogging

You’ve probably noticed recently that posts, or re-blogs, from different authors have been appearing on www.davidhallsocialmedia.com, and may be wondering what the deal is.

Re-blogging is quite simple. Essentially I am sharing a post from another WordPress blog on my site, with a few additional comments of my own. Once I find a post that I think my readers would be interested in, all I have to do is click a little button, add some text, and it’s done.

reblog-wordpress

I view it as a win-win-win situation for everyone involved:

  1. Readers of www.davidhallsocialmedia.com get fresh content from a different viewpoint.
  2. The original author is clearly credited for their work and has it exposed to a new audience.
  3. I get to share new voices and topics on my blog that I otherwise would not have had the opportunity to, in turn creating a better site / collection of posts.

The bloggers that you are reading in these re-blogs are students in the Social Media Management course that I teach. Their major project in first semester is to create a blog related to Public Relations, start publishing posts, and promote their work. Originally, I hadn’t planned on re-blogging their posts, but some of the posts were so interesting / well done, that I thought www.davidhallsocialmedia.com readers would find them to be a valuable read.

January 6, 2014

Four lessons to take away from Chipotle’s short film “The Scarecrow”

A fantastic post about 4 key take-aways from Chipotle’s “The Scarecrow” campaign.

I grew up listening to stories, as I’m sure did many of you. My parents used stories as a way to teach me lessons and values. As I grow up, those stories still resonate with me.

Stories and storytelling can be an effective and engaging way to communicate messages. Companies can even use these methods to help promote their brand.

Chipotle Mexican Grill’s advertisement “The Scarecrow” provides a great example of successfully using the art of storytelling to help promote brand values.

Chipotle’s “The Scarecrow”

Chipotle’s newest advertisement, which takes the form of a computer-animated short film, uses storytelling to transmit the company’s brand values to the public. I encourage you to take the time to watch the short film.

After watching the film, what would you guess Chipotle’s brand values are?

Chipotle is a fast food restaurant chain that promises to give customers Food with Integrity, which is the…

View original post 751 more words

January 2, 2014

The LEGO Legacy: 5 Ways LEGO Appeals to New Audiences

Remember LEGO? As a kid I spent afternoons building colourful structures for my other toys to use in their adventures. Check out this great blog post about the marketing strategies LEGO uses to continue to grow its revenue in the world of digital toys.

Inter.Comm - International Communications

By Jarrett Hather

As a kid, I had no idea LEGO® sets were targeted to me. Where did my parents keep their toys?

Growing up in the 90s, the small diversity of LEGO gave me the impression that, had I travelled to other countries, I would find localized LEGO sets of landmarks everywhere: the archipelagos of Japan, the Great Pyramid at Giza, or a massive coral reef LEGO set. Back then, almost everything LEGO was called the LEGO SYSTEM whether you owned the nautical set, police enforcement set, or Shell gas set. Being in the LEGO SYSTEM also meant everything fitThe interlockability of LEGO bricks dates back to the first manufacture of LEGO in 1958:

Lego pieces of all varieties constitute a universal system. Despite variation in the design and purpose of individual pieces over the years, each remains compatible in some way with existing pieces. Lego bricks from…

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