We are impatient and rude…and Google is to blame! [Infographic]

The infographic below (originally shared with me by @gvoakes) paints a picture of a speed-obsessed, impatient, and rude population… and I don’t think it’s far off. With astonishing numbers like:

  • Google answers 34,000 questions every second (3 billion daily Google searches)
  • 25% of people abandon web pages that take more than 4 seconds to load
  • 50% of mobile users abandon a page if it doesn’t load in under 10 seconds, and 60% of those users would never return to that site
  • 40% of mobile shoppers will abandon an eCommerce site if it doesn’t load in 3 seconds

It clearly shows that we just can’t wait to get that online content. Perhaps this is because we know that we can get what we are looking for elsewhere online. If I want to buy a new Android phone online, I have virtually unlimited options – if Virgin Wireless isn’t loading quickly enough, I’ll hop over to Comcast, or Rogers, or Bell, or Cellular One. And if I’m looking for the latest news headlines, well there really is no end to where I can find this information.

But what I find the most interesting about this infographic is how this “instantly connected” feeling has changed our offline consumer behaviour. Perhaps this is because the last section of the infographic reflects elements of my own behaviour.

  • 15 minutes is the MAXIMUM time I will wait for a service
  • I have boycotted several shops and restaurants for inattentive or slow customer service
  • And I hate to say it, but I’m sure I have been rude to folks who are serving me too slow. I try to be as understanding as possible, but what’s taking so long?

What do you think? Are you one of those rude, impatient, speed-obsessed members of the “Google Generation”? Or are you happy to wait 45+ minutes to eat at Red Lobster because somethings are worth the wait?

Created by: Online Graduate Programs

2 Comments to “We are impatient and rude…and Google is to blame! [Infographic]”

  1. I’ve definitely ditched websites that didn’t load quickly enough, but I don’t think it was always because it loaded too slowly…in many cases, I suspected it wouldn’t load at all whether due to excessive site traffic or a technical error. Other times, I get suspicious and wonder if there’s something else at work on that site…the end result is the same however.

    I want to read between the lines for a moment and say there’s another message in this infographic beyond just ‘society becoming impatient’. Businesses who learn to capitalize on consumer impatience and invest in making sure their site loads quickly, works well, and is easily viewable from mobile devices can get a definite leg up on the competition. That’s how companies like Amazon got to where they are, and any business expecting to make an impact in the online space will need to remember this…


  2. Reblogged this on Talknowledgy and commented:
    On Fridays, we’re going to share the best tech and social media blog posts from around the web. Who better to start with than David Hall, who you hear every week on our show offering up his social media wisdom? You can think of this as our very own ‘Follow Friday’…Enjoy, and remember to tune in to 580 CFRA tomorrow at 10pm for our latest show!


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