Some interesting statistics on social commerce in this infographic from spinback. Many of these conclusions are expected, but it’s great to have some more numbers (specifically dollar figures) behind the notion that most social media engagement can help convert “shares” to sales. A few highlights:
- 90% of consumers trust recommendations from people they know
- 67% spend more money online after reading recommendations
- 3.2 unique visitors to your site per social media share
You want people talking about your business, online – simple, right? Once you start to encourage/empower these conversations to help boost your business, you need to make sure you are in a position to participate. Have an action plan in place that allows you to share/amplify the positive posts, and reach out to and address the negative ones. Positive posts give you that valuable third-party credibility, etc., while negative posts almost always provide an actionable piece of business intelligence. Reach out to that dissatisfied customer and address their problem.
What do you think?