Here’s a great infographic from The Steel Method that features a few very simple, but very valuable, do’s and don’ts when it comes to using social media for business. Before we get to the infographic, I have a few more DOs to add to the list:
Be sure to use multimedia. Photos and video are a great way to vary the way you deliver your message and engage with your audience. You don’t always need to be the one creating the content about your company; you can share what others have created and posted online if it is on message. I often use the “favourites” option on YouTube to aggregate relevant content to appear on my channel and share it that way.
Promote and cross-promote your social networks. You need to let people know about the social networks you are active in. Promote your official accounts on your website and also on your other social media networks. I am often using Twitter and Facebook to promote new videos on YouTube or new sets on Flickr. Another trick is to link your Facebook and Twitter accounts so they can update each other. Or if you use a tool like HootSuite, you can add LinkedIn, WordPress, and Foursquare into the mix.
Establish a reporting and measurement system. Maybe this is implied in the “create measurable goals” section, but it bears repeating. Be sure to set up a reporting system so you can establish benchmarks and be able to track the progress towards your goals. This lets your executives know that you are on track, and also lets you know if you need to make any changes along the way to achieve your goals.
Now for the infographic: