Facebook vs. Twitter: 2010 in the numbers [Stats]

Earlier this week, a colleague of mine sent me the infographic below that compares the 2010 statistics of the two social media giants. I was particularly interested in the “brand followers” segregated by platform, and the percentage of “brand followers” who said they would purchase the specific brand they were following (67% for Twitter and 51% for Facebook). I would love to see this explored in-depth.

It’s good news for Twitter, as they have leveled the “awareness” playing field. I think they still have some work to do on communicating to non-users about what Twitter can do (not reflected in this infographic), but they may be satisfied in their 100 million + total users (This number is 175 million on the at twitter.com/about).

Finally, the percentage of “users located outside the U.S.” serves as a strong reminder of the largely untapped opportunities social media provides internationally.

There’s more good stuff in there, take a look. I thought it was worth sharing…

7 Responses to “Facebook vs. Twitter: 2010 in the numbers [Stats]”

  1. David, great insights into this info-graphic. I really think it’s interesting to not only compare the age and education levels amongest themselves but also between the the two platforms. Very important to remember that the audience is selecting the platform not the corporate user. Again, great to share this with everyone!


  2. I’m surprised that 87% of the population is aware of Twitter. This doesn’t seem to be reflected when comparing the number of users (almost same as FB) to the % awareness (1/5 of FB). What does this reflect? That people know Twitter and choose not to join? Or does it reflect that FB has been mainstream for longer?


  3. Dawn: Awareness of Twitter is high, but people are unsure on how it is of value. Many say “why would I Twitter when it’s just like updating my Facebook status.” The fundamental difference between Facebook and Twitter is that Facebook is organized based on who you know – largely focused on building and maintaining relationships that exist in the physical world. Whereas Twitter is about what you know – focused on sharing information along common interests, expertise, beliefs, etc. Often times “Twitter friends” have never met in person.

    People are aware. The next step for Twitter is driving “understanding”.


  4. Great infographic! I’m not surprised that more people login to Twitter on a mobile device than Facebook. With the emergence of smart phones, those numbers will only continue to grow! Also no surprise that Twitter has a greater influence on buying habits.


  5. As A member of the 55+ group I feel more comfortable using twitter . Perhaps it is because I know twitter better than facebook.. Plus I feel facebook is more invasive and less private. Only 7% of my age group uses facebook wheres 9% use Twitter. Why is that ?? We are a large age group How can twitter and facebook encourage more users in the 55+ age category? .


    • Thanks for the comments.

      Wayne: If Twitter and Facebook want to increase usage in your demographic, they need to communicate a specific, and simple, value. The biggest one I can see is using social media to connect with their grown children and old friends who are now living in other cities.

      Just today, I was speaking with a colleague (in your demographic) who started using Facebook 3 years ago to share photos of his family, with his family. I know of others who use Facebook to organize neighborhood events, while others in that demographic use Twitter to get news about current events.

      Often, you won’t find 55+ taking advantage of all of the features in these tools, but they use it for what they need to make their lives easier or more enjoyable. 50+ is the fastest growing demographic in social media, so it will be interesting to see if/how the tools change to reflect this. (More on the fastest growing demographic here: http://www.inc.com/news/articles/2010/08/users-over-50-are-fastest-growing-social-media-demographic.html)



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