Posts tagged ‘video’

December 12, 2013

Infographic: Consumers are 64% more likely to purchase a product after watching an online video

YouTubeFormulaWe all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo. Year over year, YouTube comes out with statistics showing staggering growth in videos uploaded and viewed.

The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video.

The most unexpected finding was that video has a lifespan of 4 years. That’s an eternity. Considering that the average lifespan of a Facebook post is 3 hours and 7 minutes, a four-year shelf-life for a video is astounding. To put it in perspective, exactly 4 years ago, on the date this post was published, Taylor Lautner was hosting Saturday Night Live making jokes about Kanye’s stage crash of Taylor Swift at the 2009 VMAs…but you know what, I still like that Kanye video so the 4 year lifespan checks out.

The infographic also shows that video is not just used for traditional B2C decision-making, but executives are using videos to inform their B2B purchasing choices.

  • The average user spends 88% more time on a website with video
  • 60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing.
  • 96% of IT decision makers and tech buyers watch videos for business
  • 75% of executives watch work-related videos on business websites once a week

VideoSalesFigures

What do you think? Do online videos impact your decision-making? When was the last time you made a medium-sized or large purchase without checking out YouTube to see the product in action? Leave a comment and let me know.

November 25, 2012

Talknowledgy Podcast #108: Black Friday, American Thanksgiving, the business cost of slow performing websites, and more

Phil and Dave talk turkey on this week’s show with coverage of Black Friday and the role Facebook played in this year’s Presidential turkey pardon. We also take a look at foursquare’s dismal 2012 revenue predictions and the latest in the Apple vs Samsung saga.


We have two Hashtag Fails of the week this week. First, we chat about Lindsey Stone’s tasteless Facebook photo that got her in hot water with her boss. We also look at slow performing websites and how much it costs businesses annually when their sites take longer than three seconds to load.

And finally, our YouTube (anti)Hero this week is Nicole Westbrook. Her video “It’s Thanksgiving” has become the third most disliked YouTube video of all time, and it was only released on November 7, 2012.


If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy. We’ll be back in a little while!

June 26, 2012

YouTube shares the secrets that could make you an online video star

I recently stumbled across the YouTube Creator Playbook – a 91-page guide to producing online videos. It provides a detailed breakdown of how to create, publish, and promote great content.

Each section has an overview, details, examples, and a how-to-guide to help all of us amateur YouTubers become a little more professional. It’s quite thorough, and contains sections covering:

  • YouTube Analytics
  • Grabbing your audience with a 15-second hook
  • Calls to action
  • The importance of consistency: Releasing content at scheduled intervals
  • Tent-pole programming
  • Optimization (metadata, thumbnail, channel page, publishing, etc.)
  • Involving your audiences
  • Spreading your videos onto other social netowrks
  • Video annotations
  • Playlists and video responses
  • Video production and publishing checklists
  • And more

If you’re in the online video business, I strongly recommend this read.

BUT…If you’re in the Ottawa area this week (Wednesday, June 27th), you could also drop in on the YouTube Workshop – Create, Engage, Monetize to get some first-hand instruction directly from two senior YouTubers. This FREE event bills itself as “an informative hands-on session to understand what it takes to ‘go viral,’ reach the right audience, and ultimately monetize your content!” During the YouTube Workshop, attendees will hear personal experiences from presenters about how they were able to engage with their audience and make their channel a success. Basically, the whole event is about learning how some content creators are doing gangbusters online, and how to follow in their success.

As an added teaser, there will be a “special guest appearance” from a popular YouTube star. I asked the event organizer if they could share more details and was told “It’s someone with incredible experience using YouTube, Google+ and Google hangouts as a way to expand and monetize their brands.”

I’m definitely looking forward to this event.

More about the speakers:

Andres Palmiter, Audience Development Strategist for YouTube, who previously worked for comScore where he managed the global sales of their video measurement service, Video Metrix. Before joining comScore, Andres worked at Next New Networks (NNN) where he went from intern, to executive producer, to partner manager. He’s most proud of recording the NNN chime that ends every NNN-distributed video (ding). Over 1 billion views and counting! Andres’s current YouTube subscriptions include ZeFrank1, Numberphile, Vsauce, and AgentXPQ.

Brandon Gross, Sr. Strategist with YouTube’s Next Lab, where he works with funded partners and identifies new talent to grow on the platform. Prior to joining YouTube, Brandon founded and was a Managing Partner at Urgent Content, the agency responsible for the award-winning Flip Video broadcast and online campaign. Prior to forming Urgent Content, Brandon was a Creative Executive and then Director of Brand Engagement at Current TV. He has produced hours of non-fiction broadcast and online television and co-created the G4 TV series, “2 Months, $2 Million.”

February 2, 2011

92% of employers say they will “creep” potential employees’ profiles: Like, manage your reputation already, OMG! :P

I was recently interviewed about social media by @alecmiske, a reporter from the Algonquin Times (Algonquin College’s student newspaper). The conversation was mainly focused on how the College uses social media to connect with its audiences and stakeholders. As the conversation progressed, I began chatting about the need for all of us (including students) to actively manage our online reputations: a notion that is pretty simple, very important, and often neglected.

After speaking with @alecmiske for almost an hour, we both thought that a blog post re: reputation management may be of  interest/value, so here it goes…

What is reputation management? I introduce reputation management in the opening hours of the social media course I teach at the college. Here’s the video (Common Craft) I use to provide a quick explanation:

Why should you care?: Two reasons. One – Organizations are desperate for employees who can use social media not only in their personal lives, but also to help deliver on business goals. Regardless of what industry you are getting into (with a few exceptions), experience in the business side of social media will be one of your strongest assets. Two – In a 2010 Jobvite Social Recruiting Survey, 92% of companies who were actively hiring in the next year said that they had used, or planned to use, social media in their employee search.  This is a huge number. You can almost guarantee that what you put online will eventually be put “on file” when you are applying for a job. Here lies your great opportunity to present a professional social media presence to help you stand out above the other applicants.

Kevin Colvin

Facebook photo of Kevin Colvin at a Halloween party after telling his employer he had a family emergency

The bad: Employers have cited several different reasons why they didn’t hire an employee based on their social media profile(s), including inappropriate photos and language, references to using drugs and alcohol, and even using poor grammar – including emoticons :( .  You can find some great examples of “social media gone wrong” if you Google Cisco FattyFavreau Hillary, or Kevin Colvin (pictured right).

The good: Other employers say they have hired employees because they feel that, through social media, the candidate’s profile demonstrated the right personality and fit, supported their professional qualifications, showed creativity and solid communications skills, etc.

In short, your social media presence can make you extremely attractive, or unattractive.

Do you  think you are addicted to the outrageous side of social media? What can you do to make your presence employer-safe? Here’s a 12-step program to help “keep it clean.”

1. Never post anything that you would feel uncomfortable discussing in the lunchroom at work. I often go further and say if you wouldn’t be comfortable sharing with your grandmother, spouse, and boss what you have posted online, then you should probably re-think the post.

2. Don’t post confidential information online, regardless of your privacy settings. Privacy settings change often and are misunderstood. Treat all of your accounts as if they were completely public and you shouldn’t run into any of these problems down the road. The old “I thought I had my privacy settings turned on” doesn’t hold up in a job interview.

3.  Sanitize. If you have explicit photos of you online, have posted inappropriate content, or are friends with the “wrong crowd,” it’s never too late to start to make it better.  Start by removing the offending photos and posts, then let your “friends” know your new approach to social media.

4. Promote the good. Now start posting photos and messages that you DO want the whole world to see. This could be tasteful photos, insightful comments about your industry, reports on local events, or even comments on what you are working on for school or work.

5. Don’t brag about, or admit to, anything even close to a crime. It’s very easy to jump to conclusions online, so even if you are innocent, don’t do it.

6. Remove postings by others that may get you in trouble. It’s not only the information that you post that could damage your reputation. Watch what people post on your profile and remove or edit as necessary.

7. Be considerate when you are posting things. Don’t set out to try and embarrass your friends. It may be funny now, but it may hurt them (and you) when it comes to career opportunities.

8. Monitor your information. Google your name often, look for new photos, see what people are saying about you. If you know what’s out there you can take action if necessary. You don’t know what you don’t know.

9. Don’t use social media during work hours, unless it’s a part of your job. Granted, this one is more of a “keep your job” than “get a job” tip, but still equally as relevant.

10. Be careful as you mix your personal and professional contacts online. Be sure to pause and think that you have to see these people every day, you may not want to be online friends.

11. Don’t disclose personal information that you are not comfortable having in the public domain. This can include your cell phone number, address, full birth date, etc.

12. Understand and raise your privacy settings. Even tough your security settings are maxed out, always assume your information and photos can be leaked. Security settings have been known to vanish during platform upgrades (Facebook), so check back often.

Final thoughts: Conversations that were private in the past are now public online, and it is up to you to help shape how people perceive you. It’s easy to get carried away trying to look cool or seeking the acceptance of peers, but it is extremely important to profile the professional you, not just the party you. Remember, if you can demonstrate a consistent professional use of social media when you are looking to advance your career, you will be a step ahead of the rest.

Go ahead, Google yourself, I dare you…

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