Posts tagged ‘Twitter’

December 22, 2014

Amazon reviews are almost as trusted as peer recommendations [Infographic]

A recent survey suggests that 50% of customers are actively using their smartphones to compare prices while in store.

A recent survey says 50% of customers are using their smartphones to compare competitor prices while in-store.

CRM software providers crowdtap published an infographic (below) this month to share some emerging trends in the ability of social media to influence consumer behaviour. After surveying over 3,000 US customers in 2013, and again in 2014, they found that social media is increasing its value to businesses who want to influence buying decisions throughout the holiday season.

A few things caught my eye:

1. Amazon reviews are almost as trusted as peer recommendations. I was a little surprised to see the difference between trusting a peer and trusting an online review was only 5 percentage points. I suppose this speaks to the importance of hearing directly from an existing product owner, rather than just trusting somebody in your network who you happen to already know who may not actually own the product.

2. Facebook dominates. If your business is only going to participate in one social media activity, you better make it Facebook. The survey results suggest that people are turning to Facebook, more than any other social network, to research gifts, look for promotions, and share their purchases. The only category where Facebook finished second was “gift inspiration” – losing the top spot by only one percentage point to Pinterest. Twitter seems to be rounding out the bottom of each of these categories. Perhaps this could be due to the transient nature of the messages, and also because Twitter relationships are often centered around topics of interest rather than trusted personal connections.

3. People are shopping at your competitors, right from within your store.  The survey results suggest that 50% of the people physically walking into your store will whip out their device and check a competitor’s price to see where you compare. I do this. I do this all the time. I expect this trend to continue to grow year-over-year.

4. Social media supplants TV as the most popular source for “inspiration”. For the first time, we’re relying on social media to provide us with gifting ideas more than any other medium; overtaking traditional television’s historical dominance in this area. This could be a symptom of the declining TV viewership numbers across every age demographic – with the largest decline in television consumption belonging to the 18-24 segment.

How does social media impact your holiday shopping behaviour? Check out the following infographic, and let me know what you think.

HolidayShoppingSocialMediaInfographicSmall

September 18, 2013

Social media customer service from Rogers Communications still needs improvement, but it’s moving in the right directon

I write about it all the time – Using social media to provide customer service. I write about the good experiences I’ve had, and I write about the bad ones. It seems like one company always winds up falling short on this task – Rogers Communications. Yes, I know I’m not the only person in Canada who has had a run-in with this telecommunications Goliath, but I’m always optimistic they can turn things around so I keep trying.

My latest request for customer service from Rogers was to increase my bandwidth. The entire Twitter interaction with the Rogers CSR I was dealing with, know as “^eb” was great. He answered my questions, looked into issues when I needed more information, offered me a “fair” deal based on how I wanted to increase my service, and was generally pleasant. Once we agreed to the new terms of my internet service, I was getting ready to write a glowing davidhallsocialmedia.com blog post about how Rogers had finally improved their online customer service. There was just one more hurdle to clear – making sure what they promised me was actually reflected on my bill.

This is where things went sour. I was expecting to see the charges for the new service as promised at a price of $41.60+tx. This was to cover increased upload and download speed, 300GB of bandwidth, and a the cost of a modem rental (tweets below). Instead, I was surprised to see that my bill was almost twice that price at $82.58+tx.

Here’s how it went down:

RogersOffer2

RogersPrice

I thought “Great! Sounds like a deal. I get increased bandwidth, upload and download speeds, AND a modem rental for $41.60+tx per month. Excellent job Rogers”. So, after discussing the change with my wife over the weekend,  I accepted the deal and asked if I could get my new modem that night.

AgreeToDeal

SurveyRequest

At this point, I was happy to fill out the survey with a great review for their customer service, but since I have had issues in the past, I thought it would be prudent to make sure my bill looked OK before I gave them an A+.

WaitingForBill

…and the CSR totally understood that:

UnderstandingofSurvey

Then the bill came. It certainly wasn’t $41.60+tx for my internet service as promised:

RogersBill2013

Even without any of the partial charges, which are only a one-time thing, the price for the new service listed under “Regular charges”) comes out to $66.39+tx NOT the $41.60+tx as promised. That’s an overcharge of almost $25 per month (or about $300 per year).

I tweeted Rogers to ask them to remedy the issue. After a few hours of waiting, they said that I was misquoted and it should be $45+tx each month. Fine, but why was I charged $20 more than that on my first bill? According to the a new CSR there was a “system error” which caused the overcharge and I would be credited the difference on my next bill. So it looks like I have to wait another month to see if I actually get the deal I was promised and be able to accurately fill out their customer feedback survey.

I’ll keep you posted.

August 8, 2013

A great start to social media customer service by Ryobi Power Tools

ryobiIf you’ve ever walked into Home Depot, you’ve probably seen the name Ryobi more than a few times. It’s their in-house line of power tools and accessories. Over the years, I’ve found myself buying a few of their products including drills, saws, sanders, even weed whackers. This summer, one of my garage projects was to refinish two dressers. Of course the first step in the process is to remove the existing finish. Enter the Ryobi Orbital Sander (P410). Things were going along well, until the sander decided to stop cold. I tried to get it going again without any luck. Turns out, the place where the battery connects to the unit had broken, and I needed a new switch assembly. I thought “no problem, I’ll just order a new one from their website and finish the project next weekend.” The part itself was about $11, but the shipping to Canada was $35, leaving me with a bill of nearly $50 to repair a $40 sander.

I quickly sent an email off to the company to see if there was anything we could do to lower the shipping costs (I eventually received a very unhelpful response from the email team). At the same time, I called Official Ryobi Service Centres from Ottawa to Toronto to see if they had the part in stock. I was told several times that the part was on back order and it would be at least a two-week wait.

Seemingly stuck in my situation, I thought I’d reach out to their social media team to see if they could help me. After a few friendly twitter and email exchanges with Brian at Ryobi, it took less than a half-an-hour from my initial tweet to resolving the issue (a replacement sander is on the way courtesy of Ryobi). Here’s how it looked on Twitter:

Through my conversation with Brian, I learned that using Twitter for customer service is rather new for Ryobi (their account was created just about a month ago), but they are definitely doing it the right way. Three key elements of social media customer service  that I think Ryobi did particularly well are:

1. Fast response to the initial issue (they had replied to my first tweet in under 10 minutes). A company doesn’t have to fix all of the problems within the first 10 minutes, but a the quick acknowledgement of the issue goes a long way.

2. Friendly service. It pays to be pleasant. I’ve encountered CSRs at other companies who either blame the customer for the issue, or simply refer the customer to a website to learn more about their “policies”. Ryobi was fast, to the point, helpful, and polite.

3. Actually resolving the situation. It appears that Ryobi has empowered its social media team to resolve issues and solve problems. I did not have to be “transferred to another department” or “speak with a supervisor” to get things done. I had a problem, Ryobi fixed it. Simple as that.

Good job, Ryobi.

January 31, 2013

The ONLY Super Bowl social media account you need to follow

This Sunday. 6:30 p.m. EST. Finally. For the first time since January 29, 1995, my San Francisco 49ers have made it to the Super Bowl. This is a big deal to me because the sports teams I root for typically don’t make it to the final game (Toronto Maple Leafs last Stanley Cup – 1967) ( Toronto Blue Jays last World Series 1993).

But when any of these teams were last at the big dance, social media was nowhere to be found…it just didn’t exist. Now the non-stop flow of photos, tweets, taunting, scandal, and general nonsense is almost nauseating. ESPN posted an inforgraphic about who to follow on Twitter; Hootsuite has a dashboard where you can track what quarterback has the most tweets, day-by-day; and at last check, social media mega-blog “Mashable” has 144 recent stories tagged “Super Bowl”. It can all be a bit overwhelming.

Don’t get me wrong, the enjoyment of these global events is enhanced by social media. I love being able to connect with fellow sports fans and chat about game. My favourite fan to connect with is the one who is actually there. Enter the Twitter account from the New Orleans Host Committee. If you are looking for one social media touch point for the big game, this is it. The @nolasuperbowl account is entirely focused on fan (user) experience, and they sure are responsive. Powered by a team of over 100 volunteers they field questions, suggest places to eat, share interesting stories about the game, promote their activities (#NFLexperience), and share photos from the festivities.

A few examples:

I’ll definitely be watching the @nolasuperbowl along with the game this weekend with a big thanks to all the volunteers that make it happen. The video below provides a decent idea about what it’s like to be inside the command centre during Super Bowl Week. It’s a recap from last year’s Super Bowl in Indianapolis, but it does a good job explaining what they are looking for, how they find it, and how the team of social media volunteers go about responding.

Well, I guess there’s only one thing left to say: #Go49ers #QuestForSix

UPDATE (01.31.13): As a further comment to their responsiveness, after I initially shared this post on Twitter, the @nolasuperbowl account was quick to RT. In fact, they were the first to do so.

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