Posts tagged ‘small business’

November 11, 2013

You are what you tweet: Researchers predict users’ gender with 92% accuracy

How often do you think about what you are telling the world about yourself when you post an update to your social media profiles? Well, it turns out that you are being studied, whether you know it or not. Earlier this fall, PLOSone published a study that aimed to link the vocabulary netizens use with their age, gender, and select personality traits. The unique twist on this study was the methodology. Instead of using known word correlations to base their analysis on, they adopted an open vocabulary approach in an attempt to “find connections that are not captured with traditional closed-vocabulary word-category analyses”.

The use of the open vocabulary approach yielded some interesting results:

1. Men are much more likely to use profanity and talk about gaming while women seem to be much more positive and upbeat. *The size of the word in the word clouds below indicates the strength of the correlation; color indicates relative frequency of usage. Underscores (_) connect words of multi-word phrases.

MenvsWomen

 

2. Your age can be determined based on whether you talk about school, work or family.

Age

 

3. Extroverts like to party, introverts like the internet, neurotics use angry and depressed language, and the emotional stable like….basketball?

PersonalityTraits

 

4. Finally, the people in your social media networks who’s updates are negative, profanity-filled, and often tiresome, may rank low on the agreeableness, openness, and conscientiousness scale.

Agreeable

Beyond simply being “interesting”, these correlations will further help communicators and marketers get their message in front of the right audience – You need to know where your audience “lives” before you can influence them. Be sure to check out the full study “Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach” for the complete methodology and findings.

November 21, 2012

The social side of Black Friday: Where will you be checking-in? [Infographic]

It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big deal. Some wait in line all night for the stores to open to get one-day-deals of around 60%-80% off, even on big ticket items.

If it’s a big deal in real life, it’s a big deal online. Just take a look at the #BlackFriday hashtag. It is filled with tweets of excitement and plenty of businesses trying to get the word out about their great deals. And the tweets keep mounting up. When I took the screenshot below from hashtags.org on November 21, 2012, it clearly showed the sheer amount of Black Friday related tweets going through the roof.

Twitter will be a great source of information this weekend, but the one social network I’m most interested in for Black Friday is Foursquare. Will a Black Friday badge be available? Who will be the most popular retailers? Who’s offering discounts and sales to people who check-in at their store? I couldn’t find many answers online, or through my own Foursquare app (perhaps because I’m in Canada). To be quite honest, the lack of Foursquare specials in my city has led me to stray away from that social network altogether.

But Foursquare has been very popular in the past. Check out the infographic below released by Foursquare that outlines last year’s activity on the network. It shows that Black Friday is the day that sees the greatest number of check-ins at retail outlets. It also suggests that people start arriving at their shopping destinations around midnight of the day before to either stake out their spot in line or to participate in Black Friday Midnight Madness events.

I would like to ask my American readers if they can add some first-person accounts from the Black Friday social media front. Will you be looking for deals using apps or social media sites? Is Foursquare part of your game plan? What hashtags do you find the most value in? If you are a business owner or retailer, will you be offering any incentives to your social media audience? Oh, and Happy Thanksgiving!

March 13, 2012

We are impatient and rude…and Google is to blame! [Infographic]

The infographic below (originally shared with me by @gvoakes) paints a picture of a speed-obsessed, impatient, and rude population… and I don’t think it’s far off. With astonishing numbers like:

  • Google answers 34,000 questions every second (3 billion daily Google searches)
  • 25% of people abandon web pages that take more than 4 seconds to load
  • 50% of mobile users abandon a page if it doesn’t load in under 10 seconds, and 60% of those users would never return to that site
  • 40% of mobile shoppers will abandon an eCommerce site if it doesn’t load in 3 seconds

It clearly shows that we just can’t wait to get that online content. Perhaps this is because we know that we can get what we are looking for elsewhere online. If I want to buy a new Android phone online, I have virtually unlimited options – if Virgin Wireless isn’t loading quickly enough, I’ll hop over to Comcast, or Rogers, or Bell, or Cellular One. And if I’m looking for the latest news headlines, well there really is no end to where I can find this information.

But what I find the most interesting about this infographic is how this “instantly connected” feeling has changed our offline consumer behaviour. Perhaps this is because the last section of the infographic reflects elements of my own behaviour.

  • 15 minutes is the MAXIMUM time I will wait for a service
  • I have boycotted several shops and restaurants for inattentive or slow customer service
  • And I hate to say it, but I’m sure I have been rude to folks who are serving me too slow. I try to be as understanding as possible, but what’s taking so long?

What do you think? Are you one of those rude, impatient, speed-obsessed members of the “Google Generation”? Or are you happy to wait 45+ minutes to eat at Red Lobster because somethings are worth the wait?


Created by: Online Graduate Programs

March 7, 2012

Ladies Love Pinterest…87% of users are female [Infographic and eBook]

If you’ve been following social media trends over the past few months, you will have noticed that Pinterest has been something like a phenomenon. Although not a “new” social network (launched in early 2010), users have been joining in the millions since fall of 2011. And if you have recently jumped on the “Pinsanity” bandwagon, you’re probably a woman… at least according to the infographic below – created by mdgadvertising.

Women have traditionally out-participated their male counterparts in social media, with the exception of Google+, so this finding isn’t shocking. I was, however, a little surprised that the gender gap was so big on this network – 87% of users are female.

Even though I’m part of the 13% – I really like Pinterest for a number of reasons:

Pinterest is highly visual. Your main job as a “Pinner” is to share, and re-share, photos and videos.  This creates, often stunning, “pin boards” of content. Pairing the demographic information with the ability to tell a visual story, marketers have done a great job using this newly-popular social network. Most of the top ten brands using Pinterest focus on home design/decorating, beauty tips, and fashion.

It’s a home for different content. Pinterest is not just another place to post the same content you have on Facebook, Twitter, Google+, and Tumblr.  No matter what, your Pinterest content has to have a multimedia component. Though this does make for a very “pretty” user interface, the heavy priority placed on the visual can limit your effectiveness of sharing blog posts, or articles, that don’t have a quality image. In some cases (not many) I have not been able to pin stories because a relevant image wasn’t available.

Solid referral traffic. Pinterest is showing early signs of being a real player in the web traffic referral game. Since starting to use Pinterest, I’ve noticed a modest boost in web traffic on my blog, with a few hundred referrals from Pinterest. This could be due to how active and engaged the users are – It seems like “Pinners” are not being shy about “liking”  or “re-pinning” posts.

But watch out for the copyright cops. If you read the Pinterest terms and conditions closely, you will find that by using the service you declare that you are the lawful copyright owner of all images, and videos, posted. You also grant Pinterest permission to use your content as they please. This has the potential to leave you open to a lawsuit. I don’t think it’s very realistic to think that the average user will be targeted… but you never know. You can learn more about the Pinterest copyright concerns on Social Media Today.

Now for the infographic:

If you are hungry for more information about using Pinterest for yourself, or your business, HubSpot has created a great eBook. The first two chapters are “What is Pinterest & Why it Matters”  and “How to Create a Pinterest Account and Get Followers”. Then it goes on to discuss how to use Pinterest for Marketing and provides some examples of how brands are currently using the platform. If you’re interested in Pinterest, this eBook is a must.

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