Posts tagged ‘infographic’

December 12, 2013

Infographic: Consumers are 64% more likely to purchase a product after watching an online video

YouTubeFormulaWe all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo. Year over year, YouTube comes out with statistics showing staggering growth in videos uploaded and viewed.

The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video.

The most unexpected finding was that video has a lifespan of 4 years. That’s an eternity. Considering that the average lifespan of a Facebook post is 3 hours and 7 minutes, a four-year shelf-life for a video is astounding. To put it in perspective, exactly 4 years ago, on the date this post was published, Taylor Lautner was hosting Saturday Night Live making jokes about Kanye’s stage crash of Taylor Swift at the 2009 VMAs…but you know what, I still like that Kanye video so the 4 year lifespan checks out.

The infographic also shows that video is not just used for traditional B2C decision-making, but executives are using videos to inform their B2B purchasing choices.

  • The average user spends 88% more time on a website with video
  • 60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing.
  • 96% of IT decision makers and tech buyers watch videos for business
  • 75% of executives watch work-related videos on business websites once a week

VideoSalesFigures

What do you think? Do online videos impact your decision-making? When was the last time you made a medium-sized or large purchase without checking out YouTube to see the product in action? Leave a comment and let me know.

August 16, 2013

Kids would actually change their online behaviour if they knew their parents were watching [Report]

parents-just-dont-understand

Lately, I’ve been thinking more and more about the relationship between children, their parents, and the Internet. Most of us would probably agree that parents need to educate their kids about getting the most out of the internet while staying safe. The problem seems to be that, although parents worry about their kids, they are unable, or unwilling, to take the necessary steps to create the next generation of Netizens.

The truth of the matter is that the Internet is an 18+ world – always has been. Kids need to be shown early on how to navigate and keep themselves (and others) safe and productive online.

The 2013 McAfee Digital Deception Study explores the online disconnect between parents and pre-teens, teens, and young adults. This 23-page report makes it clear that many parents’ perceptions are out-of-sync with today’s online reality. Some of their findings include:

  • 62% of parents don’t think their child can get into that much trouble online.
  • Only 17% believe the online world is as dangerous as the offline world.
  • Only 20% say they know how to find out what their child is doing online.
  • 74% of parents say they don’t have the time or the energy to keep up with everything their child is doing online.
  • 72% of parents say they are overwhelmed by modern technology and just hope for the best.
  • 66% say their child is more tech-savvy than they are, and they’ll never be able to keep up with their child’s online behaviors.

Really? The majority of parents don’t think their child can get into that much trouble online? Only 20% say they know how to find out what their child is doing online? 74% of parents say they don’t have the time or the energy to keep up with everything their child is doing online? Come on, get with it parents – invest some time (and potentially money) into internet literacy. If you don’t know where to start, simply Google “How to track kids online activity” and start reading. I’ll bet your kids will be at least this resourceful when they are looking for ways to hide their activity from you.

Sure, kids don’t make it easy on their parents to find out what they are doing online. This study also showed that young people use a whole host of techniques to hide their online behaviour from their parents, and less than half (47%) of parents are aware of these measures, which include:

  • Clearing browser history or using a different browser than their parents
  • Deleting IMs and videos
  • Viewing content away from the home and on different devices
  • Creating private email addresses and social media accounts their parents don’t know about
  • Disabling the parental controls

In essence, young people know how to hide their online activity, and most parents are either clueless or unmotivated to do anything about it. The golden nugget in this study, from my perspective, was that the report indicates that nearly half (46%) of these young people said they would actually change their online behaviour if they knew their parents were watching.

Below you will find an infographic with similar stats about social media use by children. It  also contains plenty of stats covering cyber-bullying, sexting, the amount of time a young person spends online, etc. As you might imagine, I was most intrigued by the “Parental Perceptions” section. For example, 72% of parents worry theirs kids will share inappropriate information with strangers online, but only 33% have helped their children establish privacy settings. It seems as though the actions of parents don’t match their anxieties in this case.

Kids and Social Media

December 12, 2012

Social Media trends in 2012 by the numbers [Stats]

WhereWeConnect2012For those of us watching social media usage trends, last week was a good week as Nielsen published its annual State of the Media: Social Media Report. This document is a must read. It compares the 2011 and 2012 statistics about how we use our devices and social networks. Some of the findings seemed to be obvious. For example, each year, more people are connecting to the internet, and when they do, they spend more time on it. We already knew that.

Other findings, however, were much more intriguing: notably, the continued growth in the amount of users interacting with their social networking accounts using mobile web and mobile applications. People are slowly straying away from their PCs as the Nielson report shows that the use of both mobile web and mobile apps nearly doubled when compared to the 2011 figures:

SocialGoingMobile

I’ve written about the continued growth of the “second-screen” before, and the numbers from this report seem to support that trend. Personally, I always watch TV with my laptop or smartphone, and it looks like this behaviour is becoming more common-place. The Nielson report found that 41% of tablet owners and 38% of smartphone owners use their device daily while watching TV, and they are using this internet access to add to their TV watching experience. For example, viewers use their devices to look up product information after they’ve seen an advertisement, search for coupons or deals, look up information related to the program being watched, and (of course) use social media while watching the show. Twitter emerged as the social network of choice when interacting with TV shows – About 1/3 of active Twitter users tweet about the TV show they are watching.

SecondScreen2012

Another finding in this report that is close to my heart is that 47% of social media users engage companies to get customer service from brands with which they do business. About 30% of them (including myself) even prefer getting customer care using social media. This drives home the point that as each year passes, it becomes more and more imperative for companies to take a pro-active role in managing their reputation online.

SocialCare2012

Plenty more findings are available in this report, and it’s well worth the read, so be sure to check it out.  Special thanks to colleague @DanPihlainen for originally sharing this document.

November 21, 2012

The social side of Black Friday: Where will you be checking-in? [Infographic]

It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big deal. Some wait in line all night for the stores to open to get one-day-deals of around 60%-80% off, even on big ticket items.

If it’s a big deal in real life, it’s a big deal online. Just take a look at the #BlackFriday hashtag. It is filled with tweets of excitement and plenty of businesses trying to get the word out about their great deals. And the tweets keep mounting up. When I took the screenshot below from hashtags.org on November 21, 2012, it clearly showed the sheer amount of Black Friday related tweets going through the roof.

Twitter will be a great source of information this weekend, but the one social network I’m most interested in for Black Friday is Foursquare. Will a Black Friday badge be available? Who will be the most popular retailers? Who’s offering discounts and sales to people who check-in at their store? I couldn’t find many answers online, or through my own Foursquare app (perhaps because I’m in Canada). To be quite honest, the lack of Foursquare specials in my city has led me to stray away from that social network altogether.

But Foursquare has been very popular in the past. Check out the infographic below released by Foursquare that outlines last year’s activity on the network. It shows that Black Friday is the day that sees the greatest number of check-ins at retail outlets. It also suggests that people start arriving at their shopping destinations around midnight of the day before to either stake out their spot in line or to participate in Black Friday Midnight Madness events.

I would like to ask my American readers if they can add some first-person accounts from the Black Friday social media front. Will you be looking for deals using apps or social media sites? Is Foursquare part of your game plan? What hashtags do you find the most value in? If you are a business owner or retailer, will you be offering any incentives to your social media audience? Oh, and Happy Thanksgiving!

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