Posts tagged ‘google’

August 15, 2012

I challenge you to Google yourself! [Infographic]

A simple Google search to see what results come up when your name is punched into the worlds biggest search engine – It’s just a smart thing to do. Feel free to head over to Google now to do a quick search…I’ll wait…Did you like what you found?

You may be surprised to know that you are not the only one searching for information about you online. It turns out that just about everybody wants to know more about you, and it’s not just your family and friends:

  • 79% of HR recruiters and hiring managers screen job candidates by reviewing online information about them.
  • 86% of hiring managers have told candidates that they were rejected based on what was found online about them.
  • Even 12% of College admissions officers said that posts which include photos of alcohol consumption, illegal activity, and the use of vulgar language have negatively impacted a potential student’s chances in being granted admission.

Sometimes I think that too much of the “Google yourself often” conversation is framed around the fear of having bad things appear online about you. This fear approach may motivate some, but I prefer to remind people of the opportunity angle. Yes, I firmly agree that it’s a good idea to keep your questionable behaviour offline as much as possible, but it’s also good to remember that hiring managers are looking to find out good things about you too…so they can hire you. This infographic from 2011 says that 68% of recruiters have hired a candidate because of what they saw about their potential hire on social media. Some of these reasons were because the candidates profile:

  • Gave a positive impression of their personality and organizational fit
  • Supported their professional qualifications
  • Showed the candidate was creative
  • Showed solid communications skills
  • Demonstrated the candidate’s awards and accolades
  • etc.

Googling yourself isn’t about vanity, egotism, or a sense of self-importance. It’s about ensuring your online presence is an accurate representation of who you are personally and professionally. You wouldn’t submit a resume without proofreading it, so it just makes sense to take a few moments each month to Google yourself and “proofread” the information available about you online. If you don’t like what you see, you can take steps to remove questionable posts/photos and change your online behaviour going forward. It’s better to start now than to wait until you are actively looking for a job.

For some additional facts, stats, and tips to help you find out what the internet is saying about you, check out the infographic below from www.backgroundcheck.org.

IMPORTANT NOTE: This infographic asks you to log out of Google to get “unbiased results”. It is true that this will disconnect the search results from any information Google has stored about your Google Account. But Google also uses third-party cookies that your browser has stored to customize your results as well. To turn off both of these customizations at the same time, all you have to do is add the simple “&pws=0” URL parameter to the end of your search URL, hit enter, and you will see the results most people on the web will see. The URL should then look something like this https://www.google.com/search?q=Your+Name&pws=0. Big thanks to colleague @erichollebone for sharing the URL parameter tip.

The Google Yourself Challenge
From: BackgroundCheck.org

…And, on a lighter note, a final thought on “Googling yourself” from 30 Rock’s Jack Donaghy and Tracy Jordan…

June 26, 2012

YouTube shares the secrets that could make you an online video star

I recently stumbled across the YouTube Creator Playbook – a 91-page guide to producing online videos. It provides a detailed breakdown of how to create, publish, and promote great content.

Each section has an overview, details, examples, and a how-to-guide to help all of us amateur YouTubers become a little more professional. It’s quite thorough, and contains sections covering:

  • YouTube Analytics
  • Grabbing your audience with a 15-second hook
  • Calls to action
  • The importance of consistency: Releasing content at scheduled intervals
  • Tent-pole programming
  • Optimization (metadata, thumbnail, channel page, publishing, etc.)
  • Involving your audiences
  • Spreading your videos onto other social netowrks
  • Video annotations
  • Playlists and video responses
  • Video production and publishing checklists
  • And more

If you’re in the online video business, I strongly recommend this read.

BUT…If you’re in the Ottawa area this week (Wednesday, June 27th), you could also drop in on the YouTube Workshop – Create, Engage, Monetize to get some first-hand instruction directly from two senior YouTubers. This FREE event bills itself as “an informative hands-on session to understand what it takes to ‘go viral,’ reach the right audience, and ultimately monetize your content!” During the YouTube Workshop, attendees will hear personal experiences from presenters about how they were able to engage with their audience and make their channel a success. Basically, the whole event is about learning how some content creators are doing gangbusters online, and how to follow in their success.

As an added teaser, there will be a “special guest appearance” from a popular YouTube star. I asked the event organizer if they could share more details and was told “It’s someone with incredible experience using YouTube, Google+ and Google hangouts as a way to expand and monetize their brands.”

I’m definitely looking forward to this event.

More about the speakers:

Andres Palmiter, Audience Development Strategist for YouTube, who previously worked for comScore where he managed the global sales of their video measurement service, Video Metrix. Before joining comScore, Andres worked at Next New Networks (NNN) where he went from intern, to executive producer, to partner manager. He’s most proud of recording the NNN chime that ends every NNN-distributed video (ding). Over 1 billion views and counting! Andres’s current YouTube subscriptions include ZeFrank1, Numberphile, Vsauce, and AgentXPQ.

Brandon Gross, Sr. Strategist with YouTube’s Next Lab, where he works with funded partners and identifies new talent to grow on the platform. Prior to joining YouTube, Brandon founded and was a Managing Partner at Urgent Content, the agency responsible for the award-winning Flip Video broadcast and online campaign. Prior to forming Urgent Content, Brandon was a Creative Executive and then Director of Brand Engagement at Current TV. He has produced hours of non-fiction broadcast and online television and co-created the G4 TV series, “2 Months, $2 Million.”

June 14, 2012

Father’s Day and your Digital Dad

When I was a boy (way back in the 1900s), Father’s Day and Mother’s Day were easy. You got together with family, ate a lot of food, and gave mom and dad cards and gifts. Simple, easy, done. But earlier this week, I started thinking about all the other bases I have to cover because my dad is on Facebook, Twitter, Google+, and of course email. I figured that this now means a wall post, tweet, G+ hangout, and possibly a lame animated eCard. But after a little bit of my daily internet rummaging, I realized that the wonderful world wide web has a lot to offer if you’re looking online for Father’s Day ideas…Here’s what I found:

Social Coupons. Groupon, and other community buying services, are tailoring their offers this week for dad. You can get a great deal for dad on: 5-hour competition BBQ cooking classes, exotic car racing laps at race tracks, $150 worth of golf equipment, photo mugs,  6-hour charter salmon fishing trip, etc.

As a mild warning, I bought a Groupon from FTD florists this past Mother’s Day and was seriously disappointed. The flowers never showed up. So I tweeted about  the issue, and within 24 hours I was refunded in full and a great bouquet arrived for my mother. Good customer service from FTD and Groupon to make this right.

Father’s Day Gift Ideas. Sure, there are plenty of retailers and other websites offering their ideas for dad, but my favourite has to be the 10 Best Father’s Day Gifts for Geeky Dads from @Mashable. Here you’ll find binary code t-shirts, lego tie clips, Moleskine notebook shell cases, and more.

iPhone Apps. Appadvice.com curated a list of iPhone apps dad might like. With offerings of primarily sports games and reading apps, this list left me scratching my head a bit; perhaps it is designed for the teen-dad in your family.

Google Doodle. Google has showcased a Father’s Day Google Doodle (log0) every year for over a decade, so watch for a new one this Sunday. I anticipate they will use the one below originally posted March 19, 2012 when Father’s Day is celebrated in some European and Central American countries.

And, of course, if you were out late on Saturday night and you’re due at the pulpit in 15 minutes but forgot your sermon at the pub, don’t worry: pull out your smart phone and check out these Father’s Day sermons from preaching.com.

Hope everyone has a great Father’s Day full of red meat, relaxation, and good beer!

March 13, 2012

We are impatient and rude…and Google is to blame! [Infographic]

The infographic below (originally shared with me by @gvoakes) paints a picture of a speed-obsessed, impatient, and rude population… and I don’t think it’s far off. With astonishing numbers like:

  • Google answers 34,000 questions every second (3 billion daily Google searches)
  • 25% of people abandon web pages that take more than 4 seconds to load
  • 50% of mobile users abandon a page if it doesn’t load in under 10 seconds, and 60% of those users would never return to that site
  • 40% of mobile shoppers will abandon an eCommerce site if it doesn’t load in 3 seconds

It clearly shows that we just can’t wait to get that online content. Perhaps this is because we know that we can get what we are looking for elsewhere online. If I want to buy a new Android phone online, I have virtually unlimited options – if Virgin Wireless isn’t loading quickly enough, I’ll hop over to Comcast, or Rogers, or Bell, or Cellular One. And if I’m looking for the latest news headlines, well there really is no end to where I can find this information.

But what I find the most interesting about this infographic is how this “instantly connected” feeling has changed our offline consumer behaviour. Perhaps this is because the last section of the infographic reflects elements of my own behaviour.

  • 15 minutes is the MAXIMUM time I will wait for a service
  • I have boycotted several shops and restaurants for inattentive or slow customer service
  • And I hate to say it, but I’m sure I have been rude to folks who are serving me too slow. I try to be as understanding as possible, but what’s taking so long?

What do you think? Are you one of those rude, impatient, speed-obsessed members of the “Google Generation”? Or are you happy to wait 45+ minutes to eat at Red Lobster because somethings are worth the wait?


Created by: Online Graduate Programs

January 17, 2012

Give me wi-fi or I ain’t coming: 60% of college students demand free wi-fi from their schools [Infographic]

With a freshly-minted semester just underway at thousands of post-secondary institutions around the world, www.onlinecolleges.net takes a look at technology usage and the expectations of students walking the hallways of higher-learning this year.  There’s a lot of information in the infographic below, so grab a coffee and settle in for a few minutes. Here are a few things that caught my eye:

Wi-fi internet access is critically important. And so it should be…Here are the numbers:

  • 90% of students feel that wi-fi is as essential to an education as a classroom or a computer
  • 75% of college students say that wi-fi access on college campus helps them get better grades
  • 60% of students would NOT attend an institution unless it had free wi-fi.

The availability of free wi-fi is more often becoming the expectation, not the exception.  I’m always on the prowl for free wi-fi, whether it’s college or university campuses, private businesses who offer a free guest connection, coffee shops, pubs, etc. I consider if a restaurant has free wi-fi when I’m contemplating places to dine. I’ve even emailed to ask about wi-fi so I can blog, watch the game, and perhaps enjoy some hot wings.

In the not-so-distant future, we will see more emphasis on college campus wi-fi performance speeds and up-time. Nothing frustrates me more than when I get an email advising of an “unplanned outage on campus”. Unplanned outages are major inconveniences for college students and faculty, and these outages are a cost of billions of dollars in lost revenue in the private sector, so it should be taken seriously.

Google and Wikipedia are essential sites. 47% of students named Google or Wikipedia as their “one site they can’t do without.” That makes sense. What I find more interesting is that only 8% of students listed Blackboard as their top site. Blackboard is a learning management system that allows professors and students to connect online.  The challenge with Blackboard is that it is only as good as the professor can make it. Sure, a few can really make the tool shine, but I would wager that most students would describe their blackboard experience as a place to view grades and look at old PowerPoints posted by the professor.

Most students don’t want to connect with their professors on social media, but it’s a close split three ways. 39% of students felt that it was not appropriate to friend their instructor, 31% thought it was OK, and 30% didn’t seem to care either way. I imagine that students are choosing to mitigate the risk of sharing their online image with their professor rather than displaying a genuine disinterest in their professor’s content. Perhaps a subscription would work better  in this case.  In the next study, I would be  interested to know how many professors want to connect with their students via social media. That figure may be even more telling.

Technology Use on the College campus
Via: Online Colleges Guide

June 8, 2011

Does it make sense to have Twitter as the “Social-Network-of-Choice” on Apple’s iOS 5?

It’s no secret that Facebook has been trying to work out a deal with Apple to be integrated into its new operating system, but at this year’s WWDC, Apple announced that Twitter will be the social media service that will be fully integrated into their iOS 5 operating system launching in fall 2011.

While there is a little bit of boo-hooing going on from some Facebook fanatics, selecting Twitter as the social-network-of-choice isn’t much of a shocker; it just makes sense. Here’s why:

1. Twitter is already the leader in mobile use per user: 50% of all Twitter users access the social network from a mobile device (source) – Facebook sits at less than 40% in this category. Also, only about 30% of Facebook users send updates from mobile devices, whereas 40% of ALL tweets are sent via mobile device (source). This new partnership with Apple will definitely help Twitter broaden its lead as THE mobile social network.

2. Twitter is better for sharing. How dare I say that? Here’s how I see it: Twitter is for sharing with the world, facebook is for sharing with people you know. Most of us have our Facebook privacy settings cranked up so high that people need to be friends with us to see our content. Contrast this with Twitter, where most people don’t protect their tweets, meaning that the opportunity for your message to be read, and re-shared, around the world is much greater. Twitter’s strength is that it is an open community that lets ideas flow in and out, without needing to be “approved” to join the conversation. Even though Facebook has 629M users, only a couple hundred will ever see what I post.

3. Twitter fills Apple’s need for a social media partner. This decision may have been a result of wanting to buddy-up with a social media giant, just like Microsoft and Facebook have done for years. With millions of dollars invested in Facebook by Microsoft since 2006, Apple is a bit late to the game, but they’re looking to turn the tables on this front. Twitter is the best option out there as it has proven to be a worthy rival of Facebook, but this integration with iOS 5 signals a new battle over who will be the internet’s primary third-party Identity Provider.

I look forward to seeing how this plays out at the end of 2011. What do you think? Big win for Twitter? Big loss for Facebook? Will Facebook team up with Google for integration on Android phones? Let me know what you think.

Big thanks for @PhilGaudreau for suggesting this blog topic for www.davidhallsocialmedia.com.

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