I recently stumbled across the YouTube Creator Playbook – a 91-page guide to producing online videos. It provides a detailed breakdown of how to create, publish, and promote great content.
Each section has an overview, details, examples, and a how-to-guide to help all of us amateur YouTubers become a little more professional. It’s quite thorough, and contains sections covering:
- YouTube Analytics
- Grabbing your audience with a 15-second hook
- Calls to action
- The importance of consistency: Releasing content at scheduled intervals
- Tent-pole programming
- Optimization (metadata, thumbnail, channel page, publishing, etc.)
- Involving your audiences
- Spreading your videos onto other social netowrks
- Video annotations
- Playlists and video responses
- Video production and publishing checklists
- And more
If you’re in the online video business, I strongly recommend this read.
BUT…If you’re in the Ottawa area this week (Wednesday, June 27th), you could also drop in on the YouTube Workshop – Create, Engage, Monetize to get some first-hand instruction directly from two senior YouTubers. This FREE event bills itself as “an informative hands-on session to understand what it takes to ‘go viral,’ reach the right audience, and ultimately monetize your content!” During the YouTube Workshop, attendees will hear personal experiences from presenters about how they were able to engage with their audience and make their channel a success. Basically, the whole event is about learning how some content creators are doing gangbusters online, and how to follow in their success.
As an added teaser, there will be a “special guest appearance” from a popular YouTube star. I asked the event organizer if they could share more details and was told “It’s someone with incredible experience using YouTube, Google+ and Google hangouts as a way to expand and monetize their brands.”
I’m definitely looking forward to this event.
More about the speakers:
Andres Palmiter, Audience Development Strategist for YouTube, who previously worked for comScore where he managed the global sales of their video measurement service, Video Metrix. Before joining comScore, Andres worked at Next New Networks (NNN) where he went from intern, to executive producer, to partner manager. He’s most proud of recording the NNN chime that ends every NNN-distributed video (ding). Over 1 billion views and counting! Andres’s current YouTube subscriptions include ZeFrank1, Numberphile, Vsauce, and AgentXPQ.
Brandon Gross, Sr. Strategist with YouTube’s Next Lab, where he works with funded partners and identifies new talent to grow on the platform. Prior to joining YouTube, Brandon founded and was a Managing Partner at Urgent Content, the agency responsible for the award-winning Flip Video broadcast and online campaign. Prior to forming Urgent Content, Brandon was a Creative Executive and then Director of Brand Engagement at Current TV. He has produced hours of non-fiction broadcast and online television and co-created the G4 TV series, “2 Months, $2 Million.”