Posts tagged ‘beginner’

June 26, 2012

YouTube shares the secrets that could make you an online video star

I recently stumbled across the YouTube Creator Playbook – a 91-page guide to producing online videos. It provides a detailed breakdown of how to create, publish, and promote great content.

Each section has an overview, details, examples, and a how-to-guide to help all of us amateur YouTubers become a little more professional. It’s quite thorough, and contains sections covering:

  • YouTube Analytics
  • Grabbing your audience with a 15-second hook
  • Calls to action
  • The importance of consistency: Releasing content at scheduled intervals
  • Tent-pole programming
  • Optimization (metadata, thumbnail, channel page, publishing, etc.)
  • Involving your audiences
  • Spreading your videos onto other social netowrks
  • Video annotations
  • Playlists and video responses
  • Video production and publishing checklists
  • And more

If you’re in the online video business, I strongly recommend this read.

BUT…If you’re in the Ottawa area this week (Wednesday, June 27th), you could also drop in on the YouTube Workshop – Create, Engage, Monetize to get some first-hand instruction directly from two senior YouTubers. This FREE event bills itself as “an informative hands-on session to understand what it takes to ‘go viral,’ reach the right audience, and ultimately monetize your content!” During the YouTube Workshop, attendees will hear personal experiences from presenters about how they were able to engage with their audience and make their channel a success. Basically, the whole event is about learning how some content creators are doing gangbusters online, and how to follow in their success.

As an added teaser, there will be a “special guest appearance” from a popular YouTube star. I asked the event organizer if they could share more details and was told “It’s someone with incredible experience using YouTube, Google+ and Google hangouts as a way to expand and monetize their brands.”

I’m definitely looking forward to this event.

More about the speakers:

Andres Palmiter, Audience Development Strategist for YouTube, who previously worked for comScore where he managed the global sales of their video measurement service, Video Metrix. Before joining comScore, Andres worked at Next New Networks (NNN) where he went from intern, to executive producer, to partner manager. He’s most proud of recording the NNN chime that ends every NNN-distributed video (ding). Over 1 billion views and counting! Andres’s current YouTube subscriptions include ZeFrank1, Numberphile, Vsauce, and AgentXPQ.

Brandon Gross, Sr. Strategist with YouTube’s Next Lab, where he works with funded partners and identifies new talent to grow on the platform. Prior to joining YouTube, Brandon founded and was a Managing Partner at Urgent Content, the agency responsible for the award-winning Flip Video broadcast and online campaign. Prior to forming Urgent Content, Brandon was a Creative Executive and then Director of Brand Engagement at Current TV. He has produced hours of non-fiction broadcast and online television and co-created the G4 TV series, “2 Months, $2 Million.”

January 1, 2011

5 steps to get started in Social Media

Every week I get asked the question we’ve all asked ourselves when it comes to participating in an ever-growing number of social media networks: “How do you do it?” To many social media enthusiasts, this is often a very personal question, and one we have figured out on our own terms.

After trying to answer the question as it means to me, I’ve figured out that the people who are asking the question really couldn’t care less about how I use social media. What they are asking is how can they get started and use it well.

I’ve boiled down the typical conversation to this list of the first 5 things beginners should do to get started using social media.

1. Set goals: Figure out what you want out of the tool. Do you want to get the latest headlines? Connect with friends? Build your personal brand? Look for career opportunities? Discuss shared interests? Share photos or videos? What you want out of the social media experience will help determine how you approach the next steps.

2. Pick your poison: A common mistake of social media newcomers is they want to play in all of the sandboxes at once: a daunting task for any user. Once you have an idea of what you want to gain from the use of a social media network, then the choice of which one you should join becomes clearer. You don’t need to pick them all; start with one or two and really get to know them. Here’s a great infographic covering the strengths of some of the more popular tools.

3. Sign up and build your profile: Your profile is a great opportunity to share the essence of who you are and what you are contributing to the social media community.  If you fail to add a proper photo, background, biography, real (or believable) name, etc., you are limiting the ability of others to find you through the social media tools themselves or search engines. A full profile establishes a level of credibility and trust which encourages other other users to. For example, here’s my @David_Hall Twitter bio:

Communications & PR Pro – P/T Algonquin College Professor – Social media enthusiast.
Passionate about managing traditional & social media for @algonquincolleg

It doesn’t include everything about me, but it gives a good snapshot of my main personal and professional interests that I will be discussing on Twitter. Never underestimate the importance of a full profile.

4. Sit back and listen: Once “you are in” start poking around and experimenting with the tool; see what it does, see what it doesn’t do, and more importantly, observe how others are using it to share their information or content.You will quickly understand the “culture” of the tool which will help your transition to step 5 much easier. Many social media platforms are fantastic listening tools where you are able to crowd-source in real-time to get a good feel of the conversation taking place at any given moment.

5. Join the conversation by adding value: This is where you will sink or swim in social media – It’s all about content and conversations driven by the users. Be real, be relevant, be useful. Share a resource or expertise, ask a question, answer a question, report on breaking news, promote cool stuff, share your opinion on current events, and be sure before each posting to ask yourself “who cares?” If the honest answer is “nobody,” you may want to reconsider.

Final thoughts: Ultimately, social media is about sharing experiences. Pick a tool that best fits your interests. If you want to keep in contact with people you have met in your offline world, Facebook would be a good start. If you are looking for the latest information, breaking news, connections with thought leaders, and a place to share your experiences in a common conversation, Twitter is your first step. Start with LinkedIn to augment your professional presence online; and look to YouTube, Photobucket, or Flickr to share  and consume user-generated multimedia photos and videos.

Did I miss something social media newcomers should be aware of? Let me know, add your comments.

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