Stats are good, right? I’m always searching for ways to look at how my content is performing, whether it be on my blog, twitter account, Instagram profile, etc. Stats provide an understanding of who your audiences are, what they like, and what are your most engaging pieces of content. While looking inward is always a great way to gather insights to improve your practice, it’s sometimes nice (and informative) to see some data on how other high performers within your industry, or your competitors, are doing.
HubSpots’ Dan Zarella has recently released an Instagram app called PicStats.com that lets users see details about any non-private account.
Once you login with your Instagram account, you’ll see stats on your own account; then you can search any other account by username. The app provides data on the usual metrics, like top likers and commenters, “like” activity, most-used filters, etc., but then it goes on to add some interesting details about how each of the following areas affects likes and comments:
- Filter choice
- Tags choice
- Number of tags used
- The effect of tagging users in your photos
- Caption sentiment
- Reading grade level
- Caption length
Remember, this app doesn’t just tell you how complex your language is in your captions; it relates this complexity to the effect it has on engagement (likes and comments).
The site is beautifully laid out and visually appealing. Make sure you pay particular attention to the small grey question marks that appear just to the left of each title of the graph – this is where you get a more complete description of what the chart is showing you. Admittedly, this took me a bit to find, but once I did, the utility of the site jumped right out at me.
Here’s what the stats look like for the most-followed consumer brand on Instagram – Nike: