Archive for ‘Reader Submissions’

November 17, 2012

Talknowledgy Podcast #107: BB10, Ron Swanson’s Movember video, talking trash with athletes on Twitter, and more

Right off the top of the show we discuss BlackBerry 10, Pinterest brand pages, and Facebook’s rumoured job board.

This week’s “Creepy or Awesome?!” is centred on the recent Twitter outrage when big man Pau Gasol from the NBA Lakers missed the last shot of the game handing the historic club yet another early season loss.

Our YouTube Hero this week is Ron Swanson’s pro-Movember video encouraging men to keep growing their “mos” and raise money for men’s health. It also has some guest appearances from cast members from “The Office”.

Finally, a military sex scandal gets our #Hashtag Fail of the Week. That’s right, the sloppy use of email clients may have lead to the infidelity bust in the David Petraeus scandal.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 28, 2012

Students, young professionals, and social media in the workplace [Infographic]

I work with college students everyday, and we often chat about making the transition from College to career. This includes conversations around finding their first professional job, expectations they have of the employer, and how to manage personal and professional lives. A lot of them talk about wanting to enjoy the work that they do, work for a company they believe in, have the freedom to work from home, and belong to a collaborative team environment where guidance is nearby, but not overbearing.

When we get to discussing the intersection of their social media accounts and their professional careers, they often see it as their “right” to use their own social media accounts at work. The attitude seems to be “if the job gets done, what’s the big deal if I spend 15 minutes on Facebook while having my 10:30 a.m. coffee?” And I would have to agree. If the job gets done, I have no problem with office Facebooking. It’s also quite interesting that when I ask these same students if they would be OK doing some work at  home if they couldn’t get it done in the 9-5 office hours they are paid to be there, they say they would…without hesitation.

The infographic below from OnlineCollegeCourses.com shares some findings that seem to support the anecdotal evidence I’ve seen in the attitudes of college students as they transform into young professionals.

A few statistics jumped out at me:

  • Almost 30% of college students said they value social media freedom and device flexibility over salary
  • 67% of young professionals believe their company’s IT policy needs updating
  • Nearly 70% of the same young professionals believe it is OK to use a company-issued device for both professional and personal matters

Big thanks to davidhallsocialmedia.com reader Muhammad Saleem (@msaleem) for sending me this infographic.
Social Media vs. Salary
Brought to you by: OnlineCollegeCourses.com

May 17, 2012

A look at the Facebook IPO [Infographic]

Plenty of information and predictions are out there about the looming Facebook IPO. I don’t think I can add a whole lot to the analysis, so I won’t even try.

My expertise also doesn’t lie in telling you what companies to invest in, so I won’t do that either.

What I want to share are the things that I’ll be watching for as this IPO unfolds:

I am probably most interested in two main elements. First, the spectacle of IPO day – anticipated to be Friday, May 18, 2012: the speculation beforehand, the fury of transactions during the day, and the resulting positive and negative media coverage. For some reason, I love this carnival atmosphere. Tied closely to this,  I’m eager to watch how Facebook “messages” this major event. My background in communications and public relations always has me  looking for the PR side of the equation and to learn from the  good (or bad) lessons from a communications perspective. It will be interesting to see how they frame this transaction, see if they were  successful in communicating their main message.

Second, I’m interested in actually seeing how the stock performs. What will be the price of a share after week one, six months, and one year after the IPO? If you recall, both Groupon and Zyngna tanked after their IPO. LinkedIn, however, did much better. Here’s how those big three social media IPOs of 2011 have performed since their big day:

  • Groupon opened at $26.11 a share (Nov. 4, 2011), as of the morning of May 17, 2012, it was down a whopping 50% to $13.05
  • Zygna opened at $9.50 a share (Dec. 16, 2011), as of May 17, 2012, it was down about 13% to $8.22
  • LinkedIn opened at $94.25 a share (May 19, 2011) as of May 17, 2012, it was up 17% to $113.49

If you’re watching this one too, the infographic below provides some interesting statistics and a decent context to help us understand the events of May 18. Big thanks to davidhallsocialmedia.com reader @gvoakes for drawing my attention to this infographic.

Facebook MBA: Behind the IPO Everyone's Talking About
Created by: MBAOnline.com

March 13, 2012

We are impatient and rude…and Google is to blame! [Infographic]

The infographic below (originally shared with me by @gvoakes) paints a picture of a speed-obsessed, impatient, and rude population… and I don’t think it’s far off. With astonishing numbers like:

  • Google answers 34,000 questions every second (3 billion daily Google searches)
  • 25% of people abandon web pages that take more than 4 seconds to load
  • 50% of mobile users abandon a page if it doesn’t load in under 10 seconds, and 60% of those users would never return to that site
  • 40% of mobile shoppers will abandon an eCommerce site if it doesn’t load in 3 seconds

It clearly shows that we just can’t wait to get that online content. Perhaps this is because we know that we can get what we are looking for elsewhere online. If I want to buy a new Android phone online, I have virtually unlimited options – if Virgin Wireless isn’t loading quickly enough, I’ll hop over to Comcast, or Rogers, or Bell, or Cellular One. And if I’m looking for the latest news headlines, well there really is no end to where I can find this information.

But what I find the most interesting about this infographic is how this “instantly connected” feeling has changed our offline consumer behaviour. Perhaps this is because the last section of the infographic reflects elements of my own behaviour.

  • 15 minutes is the MAXIMUM time I will wait for a service
  • I have boycotted several shops and restaurants for inattentive or slow customer service
  • And I hate to say it, but I’m sure I have been rude to folks who are serving me too slow. I try to be as understanding as possible, but what’s taking so long?

What do you think? Are you one of those rude, impatient, speed-obsessed members of the “Google Generation”? Or are you happy to wait 45+ minutes to eat at Red Lobster because somethings are worth the wait?


Created by: Online Graduate Programs

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