If you’ve been following social media trends over the past few months, you will have noticed that Pinterest has been something like a phenomenon. Although not a “new” social network (launched in early 2010), users have been joining in the millions since fall of 2011. And if you have recently jumped on the “Pinsanity” bandwagon, you’re probably a woman… at least according to the infographic below – created by mdgadvertising.
Women have traditionally out-participated their male counterparts in social media, with the exception of Google+, so this finding isn’t shocking. I was, however, a little surprised that the gender gap was so big on this network – 87% of users are female.
Even though I’m part of the 13% - I really like Pinterest for a number of reasons:
Pinterest is highly visual. Your main job as a “Pinner” is to share, and re-share, photos and videos. This creates, often stunning, “pin boards” of content. Pairing the demographic information with the ability to tell a visual story, marketers have done a great job using this newly-popular social network. Most of the top ten brands using Pinterest focus on home design/decorating, beauty tips, and fashion.
It’s a home for different content. Pinterest is not just another place to post the same content you have on Facebook, Twitter, Google+, and Tumblr. No matter what, your Pinterest content has to have a multimedia component. Though this does make for a very “pretty” user interface, the heavy priority placed on the visual can limit your effectiveness of sharing blog posts, or articles, that don’t have a quality image. In some cases (not many) I have not been able to pin stories because a relevant image wasn’t available.
Solid referral traffic. Pinterest is showing early signs of being a real player in the web traffic referral game. Since starting to use Pinterest, I’ve noticed a modest boost in web traffic on my blog, with a few hundred referrals from Pinterest. This could be due to how active and engaged the users are – It seems like “Pinners” are not being shy about “liking” or “re-pinning” posts.
But watch out for the copyright cops. If you read the Pinterest terms and conditions closely, you will find that by using the service you declare that you are the lawful copyright owner of all images, and videos, posted. You also grant Pinterest permission to use your content as they please. This has the potential to leave you open to a lawsuit. I don’t think it’s very realistic to think that the average user will be targeted… but you never know. You can learn more about the Pinterest copyright concerns on Social Media Today.
Now for the infographic:
If you are hungry for more information about using Pinterest for yourself, or your business, HubSpot has created a great eBook. The first two chapters are “What is Pinterest & Why it Matters” and “How to Create a Pinterest Account and Get Followers”. Then it goes on to discuss how to use Pinterest for Marketing and provides some examples of how brands are currently using the platform. If you’re interested in Pinterest, this eBook is a must.