Archive for ‘Holiday’

November 21, 2012

The social side of Black Friday: Where will you be checking-in? [Infographic]

It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big deal. Some wait in line all night for the stores to open to get one-day-deals of around 60%-80% off, even on big ticket items.

If it’s a big deal in real life, it’s a big deal online. Just take a look at the #BlackFriday hashtag. It is filled with tweets of excitement and plenty of businesses trying to get the word out about their great deals. And the tweets keep mounting up. When I took the screenshot below from hashtags.org on November 21, 2012, it clearly showed the sheer amount of Black Friday related tweets going through the roof.

Twitter will be a great source of information this weekend, but the one social network I’m most interested in for Black Friday is Foursquare. Will a Black Friday badge be available? Who will be the most popular retailers? Who’s offering discounts and sales to people who check-in at their store? I couldn’t find many answers online, or through my own Foursquare app (perhaps because I’m in Canada). To be quite honest, the lack of Foursquare specials in my city has led me to stray away from that social network altogether.

But Foursquare has been very popular in the past. Check out the infographic below released by Foursquare that outlines last year’s activity on the network. It shows that Black Friday is the day that sees the greatest number of check-ins at retail outlets. It also suggests that people start arriving at their shopping destinations around midnight of the day before to either stake out their spot in line or to participate in Black Friday Midnight Madness events.

I would like to ask my American readers if they can add some first-person accounts from the Black Friday social media front. Will you be looking for deals using apps or social media sites? Is Foursquare part of your game plan? What hashtags do you find the most value in? If you are a business owner or retailer, will you be offering any incentives to your social media audience? Oh, and Happy Thanksgiving!

November 3, 2012

Talknowledgy Podcast #105: Hurricane Sandy, Movember, Uncle Drew, Star Wars goes Disney, social gaming, and more

Plenty to chat about in the world of news this week. We kick off the show by discussing the social media and tech implications of  Hurricane Sandy, the most popular Halloween candy on social media, and the launch of Movember.

In our “Creepy of Awesome?!” section we look at a new Facebook rumor – Users may be able to place classified ads to display to their friends on the social media giant. The main difference between this new feature, and the existing marketplace function, is you now have to pay to have your ad seen.

Our “YouTube Hero” this week is Cleveland Cavaliers guard Kyrie Irving. He reprises his role as Uncle Drew in a Pepsi Max commercial posted to YouTube this past Tuesday. The first video he did, posted May 2012, received 16 million views. Adding to the interest, Irving himself, wrote and directed both commercials.

Uncle Drew: Episode 2

And we couldn’t go a full show without touching on the US Presidential Election, so here’s our Bonus YouTube Hero this week, courtesy of The Simpsons:

Our “Hashtag Fail of the Week” is near and dear to Phil’s heart. Disney announces a new Star Wars trilogy. What do you think super-nerd Phil has to say about that? Tune in to find out!

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

June 14, 2012

Father’s Day and your Digital Dad

When I was a boy (way back in the 1900s), Father’s Day and Mother’s Day were easy. You got together with family, ate a lot of food, and gave mom and dad cards and gifts. Simple, easy, done. But earlier this week, I started thinking about all the other bases I have to cover because my dad is on Facebook, Twitter, Google+, and of course email. I figured that this now means a wall post, tweet, G+ hangout, and possibly a lame animated eCard. But after a little bit of my daily internet rummaging, I realized that the wonderful world wide web has a lot to offer if you’re looking online for Father’s Day ideas…Here’s what I found:

Social Coupons. Groupon, and other community buying services, are tailoring their offers this week for dad. You can get a great deal for dad on: 5-hour competition BBQ cooking classes, exotic car racing laps at race tracks, $150 worth of golf equipment, photo mugs,  6-hour charter salmon fishing trip, etc.

As a mild warning, I bought a Groupon from FTD florists this past Mother’s Day and was seriously disappointed. The flowers never showed up. So I tweeted about  the issue, and within 24 hours I was refunded in full and a great bouquet arrived for my mother. Good customer service from FTD and Groupon to make this right.

Father’s Day Gift Ideas. Sure, there are plenty of retailers and other websites offering their ideas for dad, but my favourite has to be the 10 Best Father’s Day Gifts for Geeky Dads from @Mashable. Here you’ll find binary code t-shirts, lego tie clips, Moleskine notebook shell cases, and more.

iPhone Apps. Appadvice.com curated a list of iPhone apps dad might like. With offerings of primarily sports games and reading apps, this list left me scratching my head a bit; perhaps it is designed for the teen-dad in your family.

Google Doodle. Google has showcased a Father’s Day Google Doodle (log0) every year for over a decade, so watch for a new one this Sunday. I anticipate they will use the one below originally posted March 19, 2012 when Father’s Day is celebrated in some European and Central American countries.

And, of course, if you were out late on Saturday night and you’re due at the pulpit in 15 minutes but forgot your sermon at the pub, don’t worry: pull out your smart phone and check out these Father’s Day sermons from preaching.com.

Hope everyone has a great Father’s Day full of red meat, relaxation, and good beer!

December 22, 2011

5 great Christmas Hashtags

‘Tis the holiday season, and most of us are off to Christmas parties, holiday networking events, family gatherings, and neighbourhood gift exchanges. All of this human interaction creates fertile grounds for discussion, commentary, and sharing complaints not just in person, but also on social media networks.  Over the past week, I’ve been on the hunt for some of this year’s twitter hashtags. I came across a number of the old-standards, but a few also stood out. Here are 5 hashtags to check out this year.

1. #FilltheKettle - This one from the @SalvationArmy has to be my favourite. This organization stands for what the season is all about; giving, compassion, and caring. Their bell ringers and fundraising collection kettles are a Christmas tradition and they’re using social media to help spread the word. Along with visiting their Facebook, Twitter, YouTube, and Flickr pages, you can also make online donations to the “iKettle“.  Individuals and businesses can host their own “iKettle” and compete against other teams to be at the top of the leaderboard.

2. #ThingsNotToDoAtChristmasParty - Most people have to go to awkward professional functions at work, so why not organize it with a hashtag? This one has some funny posts and good tips, but the big ones are, “don’t drink too much and make a fool of yourself”, and “don’t abuse the mistletoe concept…it’s not funny”.

3. #Istoppedbelievinginsantawhen - I first noticed this one trending in Toronto, Canada, and it features some funny, and some heartbreaking, stories about when people first found out that Santa wasn’t real.

4. In the UK, people are using #Replacea1Dsongwithsanta and #ReplaceATWSongWithReindeer. I had to do a little research on what  a “1d” and a “tw” were. Wiki to the rescue –  “1d” means One Direction and “tw” means The Wanted, which are the names of two UK-based boy-bands. I think these are kind of interesting, but some people are less than impressed (@CharleyHarris). Perhaps a #ReplaceAJustinBieberSongwithChristmas” is in order for Canada?

5. #Scrooge - This one is for those who like to chuckle at the frustrating side of Christmas. Often you will find people venting about Christmas music, shopping, inlaws, food, bad gifts, having to work long hours, etc. Ironically, the laughs I got from reading these tweets helped to get me into Christmas mood, so if you’re lacking some Christmas spirit, this is the hashtag for you.

If you’re looking for more holiday hashtag fun, here are a few of the standards:

Do you have  a good holiday hashtag this season? Share and let us know.

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