Archive for ‘Christmas’

December 22, 2014

Amazon reviews are almost as trusted as peer recommendations [Infographic]

A recent survey suggests that 50% of customers are actively using their smartphones to compare prices while in store.

A recent survey says 50% of customers are using their smartphones to compare competitor prices while in-store.

CRM software providers crowdtap published an infographic (below) this month to share some emerging trends in the ability of social media to influence consumer behaviour. After surveying over 3,000 US customers in 2013, and again in 2014, they found that social media is increasing its value to businesses who want to influence buying decisions throughout the holiday season.

A few things caught my eye:

1. Amazon reviews are almost as trusted as peer recommendations. I was a little surprised to see the difference between trusting a peer and trusting an online review was only 5 percentage points. I suppose this speaks to the importance of hearing directly from an existing product owner, rather than just trusting somebody in your network who you happen to already know who may not actually own the product.

2. Facebook dominates. If your business is only going to participate in one social media activity, you better make it Facebook. The survey results suggest that people are turning to Facebook, more than any other social network, to research gifts, look for promotions, and share their purchases. The only category where Facebook finished second was “gift inspiration” – losing the top spot by only one percentage point to Pinterest. Twitter seems to be rounding out the bottom of each of these categories. Perhaps this could be due to the transient nature of the messages, and also because Twitter relationships are often centered around topics of interest rather than trusted personal connections.

3. People are shopping at your competitors, right from within your store.  The survey results suggest that 50% of the people physically walking into your store will whip out their device and check a competitor’s price to see where you compare. I do this. I do this all the time. I expect this trend to continue to grow year-over-year.

4. Social media supplants TV as the most popular source for “inspiration”. For the first time, we’re relying on social media to provide us with gifting ideas more than any other medium; overtaking traditional television’s historical dominance in this area. This could be a symptom of the declining TV viewership numbers across every age demographic – with the largest decline in television consumption belonging to the 18-24 segment.

How does social media impact your holiday shopping behaviour? Check out the following infographic, and let me know what you think.

HolidayShoppingSocialMediaInfographicSmall

December 22, 2011

5 great Christmas Hashtags

‘Tis the holiday season, and most of us are off to Christmas parties, holiday networking events, family gatherings, and neighbourhood gift exchanges. All of this human interaction creates fertile grounds for discussion, commentary, and sharing complaints not just in person, but also on social media networks.  Over the past week, I’ve been on the hunt for some of this year’s twitter hashtags. I came across a number of the old-standards, but a few also stood out. Here are 5 hashtags to check out this year.

1. #FilltheKettle - This one from the @SalvationArmy has to be my favourite. This organization stands for what the season is all about; giving, compassion, and caring. Their bell ringers and fundraising collection kettles are a Christmas tradition and they’re using social media to help spread the word. Along with visiting their Facebook, Twitter, YouTube, and Flickr pages, you can also make online donations to the “iKettle“.  Individuals and businesses can host their own “iKettle” and compete against other teams to be at the top of the leaderboard.

2. #ThingsNotToDoAtChristmasParty - Most people have to go to awkward professional functions at work, so why not organize it with a hashtag? This one has some funny posts and good tips, but the big ones are, “don’t drink too much and make a fool of yourself”, and “don’t abuse the mistletoe concept…it’s not funny”.

3. #Istoppedbelievinginsantawhen - I first noticed this one trending in Toronto, Canada, and it features some funny, and some heartbreaking, stories about when people first found out that Santa wasn’t real.

4. In the UK, people are using #Replacea1Dsongwithsanta and #ReplaceATWSongWithReindeer. I had to do a little research on what  a “1d” and a “tw” were. Wiki to the rescue –  “1d” means One Direction and “tw” means The Wanted, which are the names of two UK-based boy-bands. I think these are kind of interesting, but some people are less than impressed (@CharleyHarris). Perhaps a #ReplaceAJustinBieberSongwithChristmas” is in order for Canada?

5. #Scrooge - This one is for those who like to chuckle at the frustrating side of Christmas. Often you will find people venting about Christmas music, shopping, inlaws, food, bad gifts, having to work long hours, etc. Ironically, the laughs I got from reading these tweets helped to get me into Christmas mood, so if you’re lacking some Christmas spirit, this is the hashtag for you.

If you’re looking for more holiday hashtag fun, here are a few of the standards:

Do you have  a good holiday hashtag this season? Share and let us know.

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