Archive for ‘Algonquin College’

October 22, 2014

Boo-hoo my content was stolen! Who cares.

ContentIsKing3Recently, I was browsing Google Images to find some multimedia that would help visualize some talking points for the Social Media Management course I teach at Algonquin College. This is a completely regular, and useful, behaviour for me. This time, I was just looking for the words “Content is King” stylized in some way to add a bit of visual interest. Pretty blazé, I must admit. After scrolling through a few pages of image search results, I came across the image to the right, and it struck me in just the right way – I loved it.

I thought “this is exactly what I need” and proceeded to save it to my lecture folder and insert it into my presentation. Something was troubling me, though. I thought the image was awfully familiar, but just couldn’t put my finger on where I had seen it before. Then it hit me, I had created this image myself about three years ago for a blog post on davidhallsocialmedia.com about creating blog content.

My immediate reaction was to do a Google search by image to see if anybody else had used “my” content. Turns out that Google returned 8 pages of use of the identical image on a variety of different pages ranging from blogs on website development, SEO, PR, and marketing. For a brief moment, I have to admit that my proprietary-self was thinking “these people are stealing my content, and didn’t even give me credit. How dare they!” After about 60 seconds of feeling this way, I quickly climbed down off my “who do they think they are” high horse and realized that I had, in fact, “stolen” virtually every single element that made up the graphic that I “created”. Let me explain…

War Is OverFirst of all, the saying itself has been bantered around for a good 20-25 years. Exact origin of the phrase is still a bit contentious, but most people will agree that Bill Gates popularized the saying in a mid-90s essay by the same name. I didn’t even put a twist on the saying, I used it verbatim, with no attribution.

Second, the little crown I used on the “G” was not designed by me. That image is a stock shape in Adobe Photoshop. I simply tilted it on an angle and shaded it in using the colour palette from my blog.

Finally, the typeface and layout I used were inspired by (or stolen) from the “War is Over” campaign by John Lennon and Yoko Ono. I’m a big music fan and thought it would be cool to pay homage to their work by visually referencing their peace advocacy of the late 60s and early 70s. Using a thick, black, sans serif font, stacking one word on top of the next, and including an exclamation point, I think the reference comes through. I even remember Googling to find the exact name of the font used.

I imagine that some people would say that I stole all of these elements to make one giant copyright-infringing graphic. They would probably be right. On the other-hand, I would wager that there would be another cohort of people that would say that, although I was influenced by these existing works, I am ultimately the author of the image and should be regarded as such. They would probably be right, too.

So after “stealing” content myself, and having my own content “stolen,” I’ve come to a few personal realizations about the whole stolen vs inspired debate.

1. It happens to (almost) everyone.

Rest assured that if you publish content online, it will probably be “stolen” at some point. I am in no way special when it comes having content “stolen”. I chalk it up to the cost of publishing content on the web. In fact, the more people who steal “my” content, the more people will see it, right?

2. You probably stole the idea from somebody else in the first place.

I really don’t consider sharing other people’s content, or creating mash-ups, stealing. If you look hard enough at any of your ideas, I’m sure most could be traced back to somebody else’s idea that you just modified, or flat-out stole (knowingly or not). What I’m getting at here is that very few ideas are actually so fresh they can be considered novel, so what right do we have to claim ownership over them? Consider your take on the idea as adding a new voice to the continual conversation, not a new flag in some sort of uncharted, intellectual territory.

3. “Good artists copy, great artists steal”

This quotation has been used, and reused, for over 100 years. It has been attributed to Pablo Picasso, T. S. Eliot, William Faulkner, Steve Jobs, and more. At the heart if it, it speaks to the role of the creator as the steward of content rather than the owner of it. As artists and creators, it is our job to take what has come before us, modify, re-contextualize, and republish it reflecting our lived experience. Content isn’t about ownership, it’s about continuing the conversation. I had a great boss for a number of years who used to tell me, “Dave, don’t bother reinventing the wheel, just put new hubcaps on it.”…an expression that I’ve added to my vocabulary (yes, I stole this too).

4. If you want to get paid for your content, and you think your profits are being lost to thieves, you need a business manager.

I imagine that one response to this post might be “I’m trying to make a living on my content, so I have to be vigilant”. Don’t get me wrong, I’m all for making money. If your content is good enough to generate a profit, I applaud you (mine certainly isn’t that good). The problem is that creating content and making money are two very different things. Every good content creator needs a great business manager, and very few people are adept at both. Prime example, just Google Roy O. Disney. He was the business brain, Walt was the creator. Disney wouldn’t be what it is today without Roy’s business acumen.

5. Get over yourself and consider it a compliment

If your content is worth stealing, then you are on the right track. If you make it even better, someone might want to pay you for it some day. At the very least, you can consider having your content stolen as an indicator of value; you just need to find your Roy Disney to transform that value into dollars.

What do you think about “stolen” content? Has it happened to you?

Remember, if you like this post, go ahead, steal away.

August 14, 2014

Your kids are sellouts, and they don’t even know it [Documentary]

Are you a sell out? How about your kid?

Frontline’s documentary “Generation Like” tells the story of how businesses use social media and big data to sell their wares to members of Generation Z (people born between 1995 and 2010).  It urges you to think about this topic from two angles. First, the teens’ perspective. Do they know they are being marketed to, and if so, do they even care? Wrapped in with this is the parental anxiety that exists for those parents who are not up-to-date with social media and digital technology. The second perspective is from the world of business marketing. The film gets into discussions about YouTube fame, collaborations, product integration, and content creation. It asks questions like: how much is a “like” worth? Or a friend? A follower? Or most importantly, the “share”.

This documentary primary focuses on the tactics businesses use to “empower” youth to spread marketing messages within their personal social media networks. One teen in this film spends her free time liking and sharing all the Hunger Games content she can possibly find to earn “sparks”. A currency only relevant to Hunger Games movies, that cannot be redeemed for prizes, but it’s used to keep score of who are the world’s biggest Hunger Games fans. Public recognition and a sense of belonging is used as the primary motivator for her behaviour.

GenerationLikeImageThe film also considers how these teens interact with traditional consumer brands, and if these youths are aware that they are being marketed to. At one point the film’s author asked members of Generation Z what it means to sell out…and none of them could give the traditional Baby Boomer or Generation X version of the term. In fact, they really had no clue what selling out was. One puzzled-looking teen thought that selling out means that there are no tickets left for a concert. Although technically correct, I can assure you that this wasn’t the context in which the term was being used.

The film definitely has some cringe-worthy moments. The most notable example I observed was a section near the end of the film when a mother discusses helping her 12 year-old daughter take and post photos to Instagram – her advice “if she (her daughter) wants to get the most likes, I know that all we have to post full body shots” (cringe).

I use this documentary as a piece of course content for the Social Media Management courses I teach in the Public Relations (PR) program at  Algonquin College. Students have written some fantastic reflection pieces on how this documentary has changed their view of how business and social media interact, and what implications it may have on their personal and professional (PR) lives.

You can watch the full doc, and access plenty of bonus content, on the Frontline website… Or use the video above to stream it directly from YouTube (there are more ads  in the YouTube version). Definitely a worth the watch.

 

 

January 11, 2014

The art of Re-Blogging

You’ve probably noticed recently that posts, or re-blogs, from different authors have been appearing on www.davidhallsocialmedia.com, and may be wondering what the deal is.

Re-blogging is quite simple. Essentially I am sharing a post from another WordPress blog on my site, with a few additional comments of my own. Once I find a post that I think my readers would be interested in, all I have to do is click a little button, add some text, and it’s done.

reblog-wordpress

I view it as a win-win-win situation for everyone involved:

  1. Readers of www.davidhallsocialmedia.com get fresh content from a different viewpoint.
  2. The original author is clearly credited for their work and has it exposed to a new audience.
  3. I get to share new voices and topics on my blog that I otherwise would not have had the opportunity to, in turn creating a better site / collection of posts.

The bloggers that you are reading in these re-blogs are students in the Social Media Management course that I teach. Their major project in first semester is to create a blog related to Public Relations, start publishing posts, and promote their work. Originally, I hadn’t planned on re-blogging their posts, but some of the posts were so interesting / well done, that I thought www.davidhallsocialmedia.com readers would find them to be a valuable read.

November 1, 2012

Social media statistics for Movember – It’s a big deal [Infographic]

Freddie Mercury flips-his-lid for Movember.

I’m in! This year I will be growing a Movember moustache. I’ve watched the fun, fundraising, and facial ugliness over the past couple years, and now I want to be a part of it. From the outside, I found it to be a very social thing. MoBros and MoSistas spent the entire month encouraging each other to grow and donate to a great cause…and much of the interaction happens on social media (more on that below).

If you’re new to Movember, here’s how they describe it on their website:

“On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

It’s been a popular event here at Algonquin College.  Last year, our Radio Broadcasting students led the charge to raise awareness and  a few bucks. They did a great job. Their action, among other things, inspired me to get involved this year. I’ve decided to Captain a team of my own. That being said, I am actively seeking donations for my Movember team: Donate Here. The invitation is also open to join my team: Join Here. We’re totally inclusive, so ALL team members are welcome.

But the most important element of Movember is the work being done for men’s health. We all do it for our own reasons. Perhaps somebody in your life has been affected by prostate cancer. Perhaps you are trying to encourage men to take a more active role in their health and longevity. Perhaps you just like being part of a moustache-growing team dedicated to raising money and awareness. There isn’t a bad reason to join a Movember team.

Now back to looking at Movember through the social media lens. At the end of the 2011 Movember campaign, Radian6 took a look at all the social media conversations focused on Movember. Here’s what they found out:

Because it’s for a such a good cause, I’ll ask one more time…Please support my Fraken’stache this Movember – Donate Here! Thanks for the support!

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