Create and curate engaging content for Digital, Marketing, and PR professionals. Posts are designed to help us (myself included) better understand how social media connects with our profession and how it can be used to take advantage of opportunities that were never before possible.
Who I am:
Since 2008, I’ve been a professor in Algonquin College’s School of Media and Design while teaching in the Public Relations program, the focus was primarily on Media Relations. In 2010 my teaching focus shifted to social media and how it connects to the worlds of young professionals and businesses in the Marketing and Communications industry. My two social media management courses include discussions on personal social media use, reputation management, personal branding, social media use in a business environment, measurement, social media governance, and more.
My other job is proudly serving as a Consultant in the Cooperative Education office at Algonquin College, I focus the majority of my time on business development and relationship building with internal and external stakeholders. Working closely with a number of industries (high tech, construction, hospitality, business, design, etc.) I consult with employers on a regular basis to assess staffing needs and develop new opportunities for co-op students, applied research, and college partnerships.
Prior to working in the Cooperative Education office, I was the Communications “Guy” for Algonquin College. Responsibilities as the primary communicator for the college included: the planning, management, and execution of internal and external communications; media relations; stakeholder relations; community engagement; government relations; event management; various college websites; and the college’s social media presence. In this role, I drafted and implemented Algonquin’s first college-wide social media strategy (updated annually). As a result, Algonquin College was ranked as the most influential Canadian College by Klout.com two years running (2010 – 2011).
In my spare time, I’m an active social media blogger (www.davidhallsocialmedia.com) and was a weekly contributor on Talknowledgy, an Ottawa-based radio show and podcast aired on 580 CFRA that focuses on the latest trends in social media and technology.