Archive for November, 2012

November 25, 2012

Talknowledgy Podcast #108: Black Friday, American Thanksgiving, the business cost of slow performing websites, and more

Phil and Dave talk turkey on this week’s show with coverage of Black Friday and the role Facebook played in this year’s Presidential turkey pardon. We also take a look at foursquare’s dismal 2012 revenue predictions and the latest in the Apple vs Samsung saga.

We have two Hashtag Fails of the week this week. First, we chat about Lindsey Stone’s tasteless Facebook photo that got her in hot water with her boss. We also look at slow performing websites and how much it costs businesses annually when their sites take longer than three seconds to load.

And finally, our YouTube (anti)Hero this week is Nicole Westbrook. Her video “It’s Thanksgiving” has become the third most disliked YouTube video of all time, and it was only released on November 7, 2012.


If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy. We’ll be back in a little while!

November 21, 2012

The social side of Black Friday: Where will you be checking-in? [Infographic]

It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big deal. Some wait in line all night for the stores to open to get one-day-deals of around 60%-80% off, even on big ticket items.

If it’s a big deal in real life, it’s a big deal online. Just take a look at the #BlackFriday hashtag. It is filled with tweets of excitement and plenty of businesses trying to get the word out about their great deals. And the tweets keep mounting up. When I took the screenshot below from hashtags.org on November 21, 2012, it clearly showed the sheer amount of Black Friday related tweets going through the roof.

Twitter will be a great source of information this weekend, but the one social network I’m most interested in for Black Friday is Foursquare. Will a Black Friday badge be available? Who will be the most popular retailers? Who’s offering discounts and sales to people who check-in at their store? I couldn’t find many answers online, or through my own Foursquare app (perhaps because I’m in Canada). To be quite honest, the lack of Foursquare specials in my city has led me to stray away from that social network altogether.

But Foursquare has been very popular in the past. Check out the infographic below released by Foursquare that outlines last year’s activity on the network. It shows that Black Friday is the day that sees the greatest number of check-ins at retail outlets. It also suggests that people start arriving at their shopping destinations around midnight of the day before to either stake out their spot in line or to participate in Black Friday Midnight Madness events.

I would like to ask my American readers if they can add some first-person accounts from the Black Friday social media front. Will you be looking for deals using apps or social media sites? Is Foursquare part of your game plan? What hashtags do you find the most value in? If you are a business owner or retailer, will you be offering any incentives to your social media audience? Oh, and Happy Thanksgiving!

November 17, 2012

Talknowledgy Podcast #107: BB10, Ron Swanson’s Movember video, talking trash with athletes on Twitter, and more

Right off the top of the show we discuss BlackBerry 10, Pinterest brand pages, and Facebook’s rumoured job board.

This week’s “Creepy or Awesome?!” is centred on the recent Twitter outrage when big man Pau Gasol from the NBA Lakers missed the last shot of the game handing the historic club yet another early season loss.

Our YouTube Hero this week is Ron Swanson’s pro-Movember video encouraging men to keep growing their “mos” and raise money for men’s health. It also has some guest appearances from cast members from “The Office”.

Finally, a military sex scandal gets our #Hashtag Fail of the Week. That’s right, the sloppy use of email clients may have lead to the infidelity bust in the David Petraeus scandal.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

November 11, 2012

Talknowledgy Podcast #106: Donald Trump, Microsoft, Instagram, and Shoppers Drug Mart All Earn a #Fail

A lot of #fail being handed out this week! Before we get to that, we start with the social media reaction to President Obama’s win in Seg 1, and also touch on Hurricane Sandy and Halo 4.

In our second segment, NBC allows you to buy stuff you see in television shows using a smart phone app – Creepy or awesome? We also take a look at the decidedly not awesome comments made by the CEO of Instagram this week.

In our third segment, Obama is so happy about his win he’s singing about it. It’s our “YouTube Hero of the Week!”

And finally, in seg four we dish out the pain with fails going to Donald Trump, Microsoft, and Shopper’s Drug Mart. Tune in and find out why!

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

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