Archive for September, 2012

September 29, 2012

Talknowledgy Episode #100: Scuffgate, mySpace, Phil gets an iPhone, and more!

Phil and I start the show in the world of smartphones – Scuffgate, plus some good news for Google, and some less bad news for RIM (still bad, just less bad).

In Seg 2, we discuss an internet dinosaur that’s trying to rebuild itself but hasn’t done enough to distance itself from its old brand. Is Myspace #CreepyOrAwesome?

Our “YouTube Hero” this week is courtesy of AwesomenessTV as they crush the hopes and dreams of Macheads everywhere.

Also don’t forget to check out our #Fail of the week – a really well done parody of Flo Rida’s “Whistle” which skewers the NFL and its replacement refs.

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 28, 2012

Students, young professionals, and social media in the workplace [Infographic]

I work with college students everyday, and we often chat about making the transition from College to career. This includes conversations around finding their first professional job, expectations they have of the employer, and how to manage personal and professional lives. A lot of them talk about wanting to enjoy the work that they do, work for a company they believe in, have the freedom to work from home, and belong to a collaborative team environment where guidance is nearby, but not overbearing.

When we get to discussing the intersection of their social media accounts and their professional careers, they often see it as their “right” to use their own social media accounts at work. The attitude seems to be “if the job gets done, what’s the big deal if I spend 15 minutes on Facebook while having my 10:30 a.m. coffee?” And I would have to agree. If the job gets done, I have no problem with office Facebooking. It’s also quite interesting that when I ask these same students if they would be OK doing some work at  home if they couldn’t get it done in the 9-5 office hours they are paid to be there, they say they would…without hesitation.

The infographic below from OnlineCollegeCourses.com shares some findings that seem to support the anecdotal evidence I’ve seen in the attitudes of college students as they transform into young professionals.

A few statistics jumped out at me:

  • Almost 30% of college students said they value social media freedom and device flexibility over salary
  • 67% of young professionals believe their company’s IT policy needs updating
  • Nearly 70% of the same young professionals believe it is OK to use a company-issued device for both professional and personal matters

Big thanks to davidhallsocialmedia.com reader Muhammad Saleem (@msaleem) for sending me this infographic.
Social Media vs. Salary
Brought to you by: OnlineCollegeCourses.com

September 15, 2012

Talknowledgy Episode #98: iPhone 5, fake sex site profiles, caught with pot, & more

The top story in this episode is the  largest tech story of the week – The iPhone 5 announcement. We take a look at the new features, upgrades, and how it stacks up to the competition. On the legal side, Apple may not be able to sell their new device in the US for long due to alleged infringement on Samsung’s and HTC’s patents. The phone, by the way, is due out September 21.

We also chat about people being caught behaving badly online. Law enforcement officials are using photo sharing sites, like Instagram, to track down and persecute people who post images of themselves using drugs. And in the “Creepy or Awesome?!” segment we share our thoughts about an Ottawa restaurant owner plead guilty to creating a fake sex profile site to get back at one of her customers for writing a bad online review of her restaurant.

We discuss anonymous comments – are they better than using Facebook for your comment system?

Phil drops into the Social Media Breakfast Ottawa to chat with Collin Douma, Global Digital Planning Director at BBDO New York, about how the digital age is putting an end to demographics. (Phil may have incorrectly identified Collin’s title in the podcast, and he regrets the error).

Finally, our viral video this week is courtesy of Jimmy Kimmel Live as he claims to have the first iPhone 5:

If you liked the show, feel free to subscribe to this blog or our RSS feed to make sure you’re always up-to-date with Talknowledgy.

September 12, 2012

My 5 favourite fake Twitter accounts [screenshots]

I often try to take a business or educational approach to my posts on http://www.davidhallsocialmedia.com as a way to bring value to readers. But this week, I thought I’d have a bit of fun. When my Talknowledgy (podcast) co-host @PhilGaudreau linked me to a parody Twitter account poking fun at Statistics Canada (Canada’s national statistical agency), I just couldn’t resist trying to find other great fake twitter accounts.

In my books, a good fake Twitter account makes it clear that they are a joke. Sometimes this is done in the username, sometimes in the bio, sometimes in the icon, and all the time in the content of the tweets. It also can’t be too crude or offensive. Granted, some of the accounts below have tweets that made me cringe; for the most part, though, they are pretty harmless. Good fake Twitter accounts should also be consistent in both frequency of post and theme. For example, the @Queen_UK is often tweeting about drinking gin and using the hashtag #GinOclock. The Mitt Romney may tweet a bit much, but it’s often focused on his enormous wealth.

Here are a few favourites:

Statistics Canada – @STATS_CANADA

I love this account because it is full of Canadiana. References to the cold weather, KidStreet, locations, hockey, music, coin currency, and more. It’s also the most consistently tasteful account in this list. With only 440 tweets so far, I’m looking forward to seeing more.

Mitt Romney – @MlTTR0MNEY – Note: The “I” in “MITT” is actually the number “1”

A great satirical look at the Republican Presidential challenger. Mainly poking fun at his wealth and disconnect with the average American, it sometimes also covers republican policies, religion,  current events, etc. This account retweets a lot, which kind of waters-down the content, but it still ranks top 5 for me.

Queen of England – Elizabeth Windsor – @Queen_UK

Lots of people love the Queen, especially in the commonwealth countries. She is often characterized as a teetotaling granny, but this account paints a different portrait. She’s a gin-swilling sarcastic lady who likes to make fun of world figures, including her scandalous grandson, Prince Harry.

John Madden – @fauxjohnmadden 

If you are a football fan, you have suffered through hundreds, if not thousands of Madden-isms over the years. One of my personal favourites was from a Monday Night Football game a few seasons back where he said “A first down is important not just because it’s a first down, it’s a whole new set of downs.” (*facepalm) It’s clear that he doesn’t need a Twitter account to make up silly things to say–he’s full of them! This account is great because it is up-to-date with what’s going on in the world of football, right down to plays in individual games.

Kim Jong-Un – @KimJongUn

I’m not really sure what to think about this one. I like it when the account makes fun of us in western democracies, but poking fun at the turmoil the people go through in North Korea is a bit much.

If you liked these accounts, be sure to Google “best fake twitter accounts” and you’ll find dozens of other blogs claiming to have the 5-best10-best, even 50-best Twitter parody accounts that “you MUST follow”.

What are your favourite parody Twitter accounts? Leave a comment, let us know!

September 10, 2012

Talknowledgy for September 7, 2012

Check out our latest show where we discuss body-mounted cameras, this week’s iPhone 5 event, kickin’ it Gangnam Style, and more!

September 5, 2012

Social Media ROI for Higher Education [Stats]

This week marks the return to classes for many students here in Canada and around the world. It’s great to see the kids skipping off to class, the school buses making their rounds, and freshmen on college campuses moving into residence, eager for new experiences. It’s also a great time for colleges and universities to connect with their students and make them feel a part of the community and, at the same time, to lay the foundation to recruit the next round of students.

I’ve worked at a post secondary institution for nearly 7 years (6 of those in the Marketing and Communications department). As the leader of our social media planning and execution strategy, I often had conversations about the return on investment (ROI) of social media. We batted around questions like: “Isn’t social media just something else to add to my to do list?”, “Why spend thousands on outdoor bus advertising when digital marketing is easier to track and less expensive?”, “How can other departments of the school take advantage of social media”, and of course “What is the ROI of social media?”

The last question bugged me the most. Maybe because it’s hard to answer, maybe because it’s the go-to question for social media non-believers, and maybe because the same people who are asking us to put a dollar figure on social media couldn’t identify the ROI with any of the other communications tools in their office. I would think, “What’s the ROI on that pen set on your desk?”, or “Explain to me the ROI of giving every employee a laptop,” or “what’s the ROI on company-specific email addresses?”

But ROI is important, and we should try to establish some benchmarks to measure our successes and failures. The University of Massachusetts Dartmouth Center for Marketing Research agrees, and has been watching social media usage trends at US colleges and universities since 2007. In their latest study (2011-12), their research shows that social media cuts costs for the Recruitment/Admissions Office.  Consequently, many schools are planning to increase investments in social media initiatives as a way to better reach their target audience.  Their news release highlights the following key findings:

  • Traditional media is becoming less important/used. Schools report spending 33% less on printing, 24% less on newspaper ads and 17% less on radio and TV ads. One third of schools say social media is more efficient than traditional media in reaching their target audience.
  • 92% of undergraduate admissions officers agree that social media is worth the investment they make in it and 86% plan to increase their investment in social media in the next year.
  • The most useful tools for recruiting undergraduates include Facebook (94%), YouTube (81%), Twitter (69%) and Downloadable Mobile Apps (51%).
  • Less than half of those surveyed have a written social media policy for their school.  In the 2009-10 academic year, 32% had a policy. That number increased to 44% in 2010-11, and stands at 49% in 2011-12.
  • 29% of the schools surveyed report having NO social media plan in place for their Admission Office, and an additional 15% report not knowing if there is a social media plan in place.
  • 78% of schools say that social media tools have changed the way they recruit.
  • Umass has created a rudimentary infographic with more details if you’re interested in learning more about this study.

Although these findings provide a good look at where colleges and universities stand on the marketing side of social media, there’s still work to be done to get a better picture of the post-secondary industry’s use of social media. I’d like to see further studies that focus on social media use and how it affects: student retention, customer service, campus life, and learning inside (and outside) the classroom.

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