Ensuring that my social media profiles are up-to-date is something I think about often, and speaking with other communications professionals, I know that I’m not alone. The trap that I fall into is that I know I have to update my profiles, but I procrastinate, work on more “pressing issues”, and never get around to it. But this year is different. I’ve decided to put an annually-reoccurring event in my calendar titled “Social Media Spring Cleaning” to force myself to take the time I need to make sure all of my information is clean and current. Here’s what I’m suggesting:
Start by visiting all of the social media profiles you have signed up for. First, you want to get an idea of what you signed up for, and second, you want to see how they look. Read all of the content to make sure that you’re pleased with it. Identify what needs to be changed/updated. Start with the networks you use most often, then start looking for other ones that are less active or you just plain forgot about.
Update your profiles. Make sure your information is consistent. Be sure to add new information from the year past. This is also a good time to take a peak back at what you’ve been posting to see what you have been up to the past few months. You may feel the need to remove some postings that you made that are no longer relevant or are completely off topic.
Delete any old accounts. Consider deleting (or disabling) any accounts that you haven’t used in the past 6 months, or don’t intend on using in the future.
Google yourself. But spend some time and go deeper. Take a full hour to search google images, videos, YouTube. Then go to other sites such as Peekyou.com, pipl.com, wink.com, people.yahoo.com, or zuula.com to search for your online presence. If you can’t find yourself, try including other things people may know about you when searching, like your city, place of employment, previous schools you attended, or friends/family connections. All this can be done for you personally, and/or the brand that you manage.
And I’m happy to report that I do take my own advice. Here’s what I’ve been able to do:
- Updated the bio on my blog
- Updated the social networks in the contact section of my blog
- Updated LinkedIn Bio
- Updated 5 job descriptions on LinkedIn
- Started 3 more pinboards on Pinterest that I’ve been wanting to start, but was just putting it off.
- Did a modest purge of facebook friends, likes, and subscriptions – sorry if you got the axe!
- Disabled my formspring account
- Updated facebook cover photo
- Updated Google+ cover photo
…It took me between 2-3 hours to complete it all.
If you have any other suggestions about what to include in a “social media spring cleaning” exercise, leave a comment and let me know.