Women share less information about themselves online [Infographic]

In a recent survey by uSamp, it was found that women are more guarded about the information they share online when compared to the habits of men. What I found the most interesting about this study is that men were MUCH more likely to share personal information such as telephone number, mailing address, email address, physical location, education, and even salary.

For me, this infographic raises more questions than provides answers. I want to know:

  • Are men disregarding risk involved in sharing personal information? Or are they less aware of it?
  • Are women more concerned about privacy? Could this be a personal safety issue?
  • Why are women more likely to share their real name, but less likely to share contact information?
  • Why are both men and women still using Myspace?

What do you think? Does your sharing behaviour mirror what this infographic suggests about your gender?

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6 Comments to “Women share less information about themselves online [Infographic]”

  1. As a woman I agree with the survey results above. I will use my own name, share my education and work information, but am hesitant to share my email address, street address, location and phone information.

  2. This does not surprise me at all. I think women are more concerned about their personal safety. I think if you asked this group if they were willing to walk alone at night in the city, you’d probably get similar results. I’m not sure if there is more risk for women, but women in general tend to feel more cautious about their personal safety than men.

  3. Good survey! I enjoyed reading through all the findings. Here’s my 2 cents on stalking and identity theft.

    Women are very prone to being stalked by men. It happens all the time in person and online. It’s usually a man who just met the woman some where on a casual basis, a hallway, an airplane or online. Naturally the first thing women should do online is think about security. A determined stalker will still find you, but one can make it more difficult. Sharing where you are going, where you live, phone numbers – these are the personal tools stalkers find very useful. Sharing shopping habits or an e-mail or some photos are less likely to cause issues.

    Birthdates are an important piece of identity most thieves are looking for, so I never recommend sharing the full birthdate. Think about the last time you visited your doctor or pharmacy. It’s your birthdate they use to validate you. Online some may state the month and day, but leave out the year. It’s not just for ageism, but for security.

  4. Sorry but this survey isn’t useful at all. 600 people and not one over the age of 50?

    20% of Facebook users are older Boomers/seniors aged 55+ – that’s 1 in 5 users! 19% of Facebook users are younger Baby Boomers aged 45-54. More than 1/2 of LinkedIn users are over 45. Roughly 1 in 3 Twitter users are over 45.

    People over 50 are truly “social, silver surfers.” If social media research does not include people over 50, then it’s not an accurate representation of what social users do or think.

    The only surprise for me is that marketers continue to put stock in research that excludes a large and important segment of social network users.

    • Hi Erin,

      Thanks for the comment. That’s a great point. It’s important to include the Baby Boomers in this (and all) online trend research.

      This particular study DID include the Boomers as the 50+ category. It says “The survey was evenly distributed within the ages of 18-50+” The “50+” probably could have been more clear.

      This post – http://smallbiztrends.com/2012/02/usamp-study-social-media-privacy-concerns.html – breaks down the demographics in this study a bit better. You can get some numbers on the 50+ and other categories in the “Demographic Divide” section.

      Hope this clarifies, and thanks again.

      • That does help to see the breakdown. That “50+” on the infographic was very unclear … made it look like they’d been forgotten entirely. Thanks for providing the link.

        I was glad to see the detailed post made reference to privacy vs. personal security. Our agency’s research found that 23% of mature social media users had privacy concerns, which broke down into three different issues: over exposure, intrusion and safety. You might be interested in that study – http://www.CreatingResults.com/SocialSilverSurfers

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