Responding to negative posts about you or your company – Tips from the US Air Force

This morning I had a conversation with @LyaraPR, Algonquin College PR student, about how to respond to negative posts about you, or your company, on social media networks. I shared the following flowchart that I’ve been using for a few years that helps keep in perspective what to consider when you encounter a negative, or erroneous, post. It was developed by the United States Air Force Public Affairs Agency – Emerging Technology Division and it’s a good document to print and keep close-by your computer, especially if you are a community manager on behalf of an organization. It’s been around for a while, but it’s still quite useful. Take a look…

NOTE: They also have a 25+ page Social Media and the Air Force document (PDF) that details guidelines, trends, and best practices.

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