Does it make sense to have Twitter as the “Social-Network-of-Choice” on Apple’s iOS 5?

It’s no secret that Facebook has been trying to work out a deal with Apple to be integrated into its new operating system, but at this year’s WWDC, Apple announced that Twitter will be the social media service that will be fully integrated into their iOS 5 operating system launching in fall 2011.

While there is a little bit of boo-hooing going on from some Facebook fanatics, selecting Twitter as the social-network-of-choice isn’t much of a shocker; it just makes sense. Here’s why:

1. Twitter is already the leader in mobile use per user: 50% of all Twitter users access the social network from a mobile device (source) – Facebook sits at less than 40% in this category. Also, only about 30% of Facebook users send updates from mobile devices, whereas 40% of ALL tweets are sent via mobile device (source). This new partnership with Apple will definitely help Twitter broaden its lead as THE mobile social network.

2. Twitter is better for sharing. How dare I say that? Here’s how I see it: Twitter is for sharing with the world, facebook is for sharing with people you know. Most of us have our Facebook privacy settings cranked up so high that people need to be friends with us to see our content. Contrast this with Twitter, where most people don’t protect their tweets, meaning that the opportunity for your message to be read, and re-shared, around the world is much greater. Twitter’s strength is that it is an open community that lets ideas flow in and out, without needing to be “approved” to join the conversation. Even though Facebook has 629M users, only a couple hundred will ever see what I post.

3. Twitter fills Apple’s need for a social media partner. This decision may have been a result of wanting to buddy-up with a social media giant, just like Microsoft and Facebook have done for years. With millions of dollars invested in Facebook by Microsoft since 2006, Apple is a bit late to the game, but they’re looking to turn the tables on this front. Twitter is the best option out there as it has proven to be a worthy rival of Facebook, but this integration with iOS 5 signals a new battle over who will be the internet’s primary third-party Identity Provider.

I look forward to seeing how this plays out at the end of 2011. What do you think? Big win for Twitter? Big loss for Facebook? Will Facebook team up with Google for integration on Android phones? Let me know what you think.

Big thanks for @PhilGaudreau for suggesting this blog topic for www.davidhallsocialmedia.com.

Find out more:

About these ads

5 Comments to “Does it make sense to have Twitter as the “Social-Network-of-Choice” on Apple’s iOS 5?”

  1. David, another benefit is that Twitter supports very short messages, which are easier for people on mobile devices to create. [I’m tempted to say that’s all they have the attention span for, but I’ll refrain from that comment!]

  2. Since I’ve upgrade to iOS5 I must say that tweeting hasn’t been that much easier on an iPhone. I think the decision for Apple to team up with Twitter is because FB and Apple have always had this kind of rivalry between each other – being number one and Zuckerberg trashing iPhone and iPad. He has said he prefers a Blackberry. As much as an avid tweeter that I am, I still think Twitter is harder to latch and even though more users signed up for Twitter, most aren’t active users. I think big win for Twitter but no loss for Facebook.

  3. Undeniably believe that which you stated. Your favorite justification seemed to be on the net the simplest thing to
    be aware of. I say to you, I definitely get irked while people think about
    worries that they plainly do not know about. You managed to hit the nail upon the
    top as well as defined out the whole thing without having side effect , people
    can take a signal. Will probably be back to get more. Thanks

  4. Fantastic beat ! I would like to apprentice whilst you
    amend your site, how could i subscribe for a blog website?
    The account aided me a applicable deal. I had been a little bit acquainted
    of this your broadcast provided vibrant transparent idea

  5. Howdy I am so excited I found your web site, I really found you by error,
    while I was searching on Aol for something else, Regardless I am here
    now and would just like to say thanks for a remarkable post and
    a all round enjoyable blog (I also love the theme/design), I don’t have time to
    go through it all at the minute but I have saved it and also added in your RSS feeds,
    so when I have time I will be back to read a great deal more, Please do keep up the awesome
    work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 94 other followers

%d bloggers like this: